If You Could Only Read One More Blog Post… (Read This Post, Then Unsubscribe Kind of Thing)

If You Could Only Read One More Blog Post… (Read This Post, Then Unsubscribe Kind of Thing) post image

I was looking at this site’s RSS stats today. It says that 1575 souls have decided to receive the feed. Thanks! That’s how I read stuff too. If you don’t yet use Google Reader to read blogs, here’s a quick explanation of how it works. It takes about 2 minutes to set up, and it’s worth it.

A lot of those 1575 people send me emails, which is a good thing. Here’s one I received a few days ago:

… people have mentioned picking one method and sticking with just that method until success or failure… they were talking about going on an information diet at some point…. unsubscribing to emails and such… [can you write] a post titled, “Read This Post; Then Unsubscribe” …

I suffer from the same problem most people looking to get started are suffering from: we are having a hard time making decisions. Well, this fine emailer made a decision for me. I like him for it. The idea here is that you can read this post on Friday afternoon, ditch my RSS feed, and hopefully be off and running on your own business by Monday morning.

This question mirrors some common blog-o-wisdom: “stop reading blogs and start implementing stuff.”

Stephen King, who is famous for getting a lot done (among other things), suggests that writers read more. Mark Cuban, who is famous for making a billion bucks, said the same for entrepreneurs. I’m with these guys.

We don’t need to stop consuming information. We need to compliment it with a robust set of entrepreneurial practices.

You could start by cutting the shit. A lot of bloggers are bullshit artists. Sometimes I’ll write a post and then somebody will write me “hey Dan I saw right through that bullshit you were weaving!” I’ll generally be laughing too: “we’ve got an entrepreneur on our hands!”

If you are gonna go on an information diet, you are probably better off reading some really healthy stuff rather stopping reading entirely.

If you are on a bunch of newsletters that are like “my shit is launching in like 3 weeks and I’m so pumped!” Ok, well, it’s up to you. Why not get a Kindle and buy a bunch of books? You might start with this one. It’s the story of how somebody produced a great number of books. Successful entrepreneurs will need to create a lot of stuff. Emails, deals, phone calls, blog posts– you name it.

You know who feeds us more shit than bloggers? Our own damn selves.

Business is an ego killer. Your customers, vendors, competitors, et al., are busy telling you whats wrong, complaining, and generally wanting more. To survive, you’ve gotta sit through daily “why you suck” sessions. If you don’t get good at hearing about how you suck, your business won’t improve.

Whenever people get offended at feedback regarding their business, I always think the same thing: rookie! 

Having a business puts you in a position where hearing what’s wrong is better than the alterative– failing.

Don’t do anything that takes longer than 24 hours to do. 

Don’t waste your time defining all this bullshit (ahem) that you won’t do. That’s what bloggers do! Instead, define something that you can go do. That’s ballin.

Take walks everyday. Walks are what thinking people do. Nietzsche did it. Steve Jobs did it. I’m sure you can find examples of more sociable people who did it.

While you are on that walk, think about the “eye of the tiger.”

Somebody has the eye of the tiger when their ambition is like a force of nature. They cannot be stopped. Nobody is snickering when they talk about what’s next. That’s because they’ve got the eye of the tiger. It’s a good thing to get.

If you take my advice and only do stuff that takes 24 hours to do, you should be able to show 7 discrete deliverables every week.

That will really start to add up.

Having it all add up is important since that’s when business ideas happen. They don’t come from sitting around and dreaming up what the market could really use. We are building something like Facebook for stock brokers… our Indian dev team will be done with it in 2 weeks.” Not happening!

Business ideas happen when you re-purpose assets that you’ve already built.

That’s what happened with the Dynamite Circle. Everybody who gathered around the ideas we were talking about at the podcast wanted to talk to each other. The asset already existed. I just needed to re-define that asset it in a way that both clear and valuable to others. It wasn’t some grand idea. I just needed to connect the dots on assets I already built.

If you haven’t already, make sure you get yourself a group of entrepreneurial friends. The small deliverables that you are doing 7 days a week will earn you a spot at the table. Doing stuff is sexy, and earns the respect of others. If you don’t have entrepreneurial friends, you’ll often be seduced in to doing non-entrepreneurial stuff, like following methods.

Don’t hang out with people just because they are rich. Hanging out with rich douchebags will get you nowhere. They won’t like you enough to give you opportunities, and you won’t like them enough to tolerate them.

If you are still like, ‘hey man I’ll take the method! I just need to know where to get started!!” I will oblige you.

  1. Sell what you know how to do on a freelance basis.
  2. Go get a job with an entrepreneur.
  3. Do something amazing for a company that is making money. Help them make a lot more. Don’t ask much in return.

All crappy options if you’ve got a sweet job eh? Many people agree, including this guy.

Anyway… keep crankin’ out the work and eventually you’ll build up enough assets that the question of where to start will fade away. Your entrepreneurial friends will even help you out if you get stuck.

Oh yeah, it’ll take 1000 days. You might want to stay on a few mailing lists, just to keep you company.

Have a great holiday,


PS, speak of the devil!…

Published on 12.23.11
  • I just finished reading and am now going to go take a walk. 

    Anytime I can feel more like the master Ubermensch the better…

  • When we talked about this topic on Skype yesterday, my first response was that the question comes from a lottery mentality.  That one thing could happen — a bit of advice or the right idea could just be dropped in your lap and you could go on to success from there.

    If you have a lottery mentality you won’t succeed.  Business, just like life, is a process and not an event.

    On a note closer to the topic, if you feel overwhelmed from the information you take in, then it is either crap info like the news which is there as entertainment or the information is quality, but you’re not acting on it.

    If you are getting quality info like stuff from TMBA & LBP and you ARE acting on it you won’t feel overwhelmed.

  • Steven Moody

    Love this approach, you might not make the next Facebook but you’ll make something

  • Great post Dan! I’ve been writing about the exact same thing lately (as I’m guilty of the “reading but not doing”). 

  • “Take walks everyday”

    I like that one.  I prefer putting in my “road work” aka running.  

    As a side note, you get to see a lot more of that new South American city you just checked into. And it helps with your mind, and your wind in a sparring session.

    Three birds, one stone and all that, homie.

  • Alex Murphy

    I’ve been reading a PDF by Ramit Sethi on how to find your first profitable idea and one of the focal points is the importance of becoming a producer – a doer. You could be reading the best entrepreneurial advice in the world but if your not willing to take action on it why the F!%^ are you reading it!?!

    I think a good way to start having the eye of the tiger is to get out of bed immediately upon waking up. From my experience I feel lively and more confident to take onthe day.

  • Dan

    I really thought more about our talk the other day… it’s sort of an odd conflation the reading vs. the acting part. To me it’s apples and oranges, only the blogosphere would conflate them! Its a false dichotomy, a fairer one would be to say stop writing a blog and start building a business since they are both creative acts. 

    I actually looked at my notes from our call for this post! Thanks Tim! 

  • Dan

    Agreed. I call getting up early and not fucking around with anyone’s time wasting stuff “chasing the muse.” It’s when shit gets done. 

  • Dan

    haha ballin.

  • Dan

    cheers Lee! 

  • Dan

    I argue that Facebook et al. comes from this kind of approach. These guys weren’t pie in the sky, they had super advanced information and skill sets based on years of practice so at the time of conception, it was a minor sidestep, not a HUGE FREAKIN” LEAP.

  • Dan

    nothing like a good walk to kick start the noggin. 

  • Alex Murphy

    I’ll have to start doing that.  I’ve just began push ups and sit ups as a way to wake up in the morning.

  • A lot of good stuff up there.  Some other optional opinions from a relative noob (me):

    1. If you’re still not convinced about walking: http://www.wimp.com/bestthing/

    2. Books/audiobooks >>>> blogs/podcasts (even if the blogger’s posts are free and the book costs $10).  Not to say that blogs are useless, but if you’re exclusively reading blog posts you’re missing out.

    3. If you think google reader is a chore (like it was for me for a long time), one option is to convert to twitter.  The speed of twitter allows you to miss a blog post here and there (which usually coincides with you being busy), while occasionally interacting with the content creator.  Kinda best of both worlds for me.  Plus, the greader redesign sucks.

    4. I wish I realized the value of “doing” sooner.  There is just no substitute for experience.

  • bentenn1010

    Why is it that you prefer google reader to feedly.  I recently switched to it from google reader (and before that RSS feeds in apple mail) & couldn’t be happier.

  • Dan

    cheers! I just installed it and will test it out this week. 

  • Dan

    hey Eugene great link thanks for that!

    I agree with your approach to twitter, I think it works well as a complete RSS replacement for many users. 

  • bentenn1010

    Its cool when you tell people to tell you about the best blogs / web tools. It makes them want to listen to the things you say even more.

    Categories I use on Feedly are:
    Marketing (which is also copywriting stuff)
    (so far) feel free to add categories you use as well.

  • Dan

    noted on that, still poking around with the functionality. didn’t have categories set up on my reader. initial thoughts are positive. i’m not sure i like the raw reading experience as much (maybe its just getting used to) but everything else seems much better. 

  • It’s a classic Silver Bullet Syndrome. You wait for that one solution that will take care of it all. Lottery mentality is another way to put it.

    The only silver bullet there is, is that there is no silver bullet.

    Just do the work.

  • Dan

    One way I like to frame it up too is “event” based thinking vs. “process” based thinking. Every big event I thought would be a game changer for our business just turned out to be another day. :)

  • I hear ya, and I think any “event” or turning point in an endeavor can only be identified after the fact, in hindsight.

    It does no one any good to chase after them, or force them into being.

    Work. Stay in the process.

    Eventually, you’ll be able to identify peaks but you’ll be very conscious of the climb you took to get there. And that’s even more valuable than racking up wins.

  • “Can you please limit your sitting and sleeping to 23.5 hours per day?” Lol, I laughed pretty hard when he put it that way. Great video! BRB, taking a walk.

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