TMBA 160 (LBP137) – The Kamikaze Sample and 5 Other Online Marketing Stunts

Online Marketing Tactics

It’s Dan and Ian coming to you from Bali once again this week.  They’ve been working on some hot projects coming down the pipeline and getting everything ramped up for the DC Berlin meetup.  If you think that’s exciting, wait until you hear what they’ve got in store for you during this week’s episode.

Dan and Ian go kamikaze this week with six marketing stunts designed to get you and you’re product or service some eyeballs.  They share their first hand accounts of how these tactics have worked for them, and how you can rip, pivot and jam your way to a bump in website traffic.

Purple Cow or Kamikaze Marketer

  • One sure method of creating a spectacle in your target market.
  • How your website can ride other people’s traffic waves.
  • Why building an “Invisible List” can multiply your marketing efforts.
  • How Google Forms can save the day in you’re business.
  • The “Double Tap” approach to real in reluctant clients.


Just The Tips

  • Google Forms

The Jam:

Get Your Voice On The LBP
  • Leave us a message. It’s easy to do, and if you mess up, you can easily edit your message until you are ready to send it our way.

Have fun. Leave a comment. Go make it happen! :)

Episode length: 24:02


Download options:

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Published on 01.10.13
  • Adrijus Guscia

    Remarketing – YES PLEASE!!! Just started build that list. Guestposting and some ad buys should build it up.

    Forums are great but takes time. Groups on G+ or LinkedIn might be better thing, you get a better profile and place for summary (which means chance for good copywriting).. bigger chance to get a click to your website. It’s essentially the same thing but different name and some updates,but I think G+ Communities will be very awesome source of traffic and SEO help juice.

  • DNter

    I have a book recommendation for you guys; the 15-second principle by Al Secunda, it’s a personal development book. I read part of an earlier edition about 6 years ago and just rediscovered it. Some stories like Elvis Presley’s Walk and Johnny Backpack have stuck with me since the first reading. Even the first page of testimonials/reviews is baller, check it out.

  • business hahahaha

  • I had no idea that remarketing could be done through Google! This may have just completely changed my advertising strategy. I don’t need NEW eyeballs on my site/product (got traffic coming out of my ears these days) – I need people who have already seen my site, presumably gotten some value from it, know me and my biz, yet either weren’t aware of the products or simply didn’t buy at first sight.

  • Dan


  • Dan

    Check out this interview as well, you might find it useful regarding your mailing list:

  • Dan

    thank you checking it out now

  • Dan

    YES ! :D We’ll do it.

  • +1 on the remarketing episode.

  • Adrijus Guscia

    Awesomeblossom :D

  • Ian

    done and done. that will be a fun one.

  • Ian

    mind = blown :)

  • Anders Rønnau

    Sweet! I am very interested!

  • Ok guys I’m interested in the long boring ad podcast too! Esp AdRoll vs Google remarketing!

  • Dan

    Cheers! We’ll start pulling it together. Seems like there is a lot of interest.

  • Dan your thread on Fast Lane forum is chock full of good info/insight, and an Impressive breadth of knowledge too.

  • Dan

    Thanks man!

  • CameronBenz

    I have to disagree with the wheel choice on the Fox body Mustangs……to be period correct, it should really be the Centerline Auto/Drag Series.

    Great podcast episode once again. Absolutely awesome. One of my friends has an ecommerce business that has stayed at #1 in Google’s SERP. Despite that, Google provides only a small amount of his traffic. Where does his traffic come from? One of the several thousand links that people have put up on forums, that link to products on his site. His profit last year was about $80,000. There’s definitely something to that.

  • Dan

    haha great call.

    Also totally agree on this SERP thing being overrrated.. even when just in the frame of SEO long tail and coverage “systematic visibility” is the name of the game.

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