TMBA 154 (LBP132) - "The Imagination Economy" and Other Predictions for 2013

Dan's set a Sunday deadline for finishing his first book and getting it to a group of Beta readers. Ian and Dan have laid out the upcoming meetups for DCers with definite meetups in April (Europe) and October (Bangkok - #DCBKK) and a potential get together in the Phillipines in March.

In today's episode Dan and Ian make some predictions for 2013 and beyond. Turns out, they think Seth Godin is a pretty smart guy.

"The Imagination Economy" and Other Predictions for 2013

  • Start marketing your product today, even if it's not ready.

  • The #1 metric that will make or break your business in 2013.

  • The most valuable skill that businesses will ned in 2013. (Hint: It's not PR firms, web design, or SEO).

  • Why the economy of 2013 will send eBooks the way of Microsoft.

  • If you aren't publishing, you're renouncing leadership in your industry.

  • The rise of the 4-Hour Work Week generation and what it means for the future of business.

  • Looks like corporations are catching on to this whole "lifestyle design" thing.

  • Why the world's still flattening and international diversification is only going to accelerate.

Mentions

Startups for the Rest of Us
Matt Kress
Kleiner Perkins Report
Seth Godin
Kickstarter
The 4th Economy - Ron Davidson (Affiliate Link / Non-affiliate Link)
James Schramko
VehicleServicePros.com (Ian's mini-New York Times)
Brendan Tully
Work the System - Sam Carpenter (Affiliate Link / Non-affiliate Link)
Car2Go
Cebu Pacific

Just The Tips

Fiio Headphone Amplifier (Affiliate Link / Non-affiliate Link)
Evernote

The Jam

Flight Facilities - Crave You Feat. Giselle

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Episode length: 31:12 

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TMBA 155 (TTR24) - "If You Cannot Exercise This Kind of Control in Adult Life, You'll Be Totally Hosed"

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TMBA 153 (TTR23) - The Rule of 6 (Plus 5 Sociopathic Tactics)