I love to talk with talented people are serious about wanting to get a business off the ground. We'll discuss their marketable skills, combine them with what's going on in the marketplace, and figure a relatively clear path to significant cash flow within 3-6 months. After stepping back and taking a look, their response is often: "yeah, I see that, but I don't really want to do that." I have a hard time relating to this attitude. Maybe I am just kidding myself. I imagine myself cutting the conversation short and running home.