I'm in Bangkok this week, getting set up for DC BKK and I was very excited to run into our good friend David Hehenberger from WPCast.fm and FatCatApps.com. His products help marketers drive conversions from their Wordpress sites. This is really a full-circle moment for us, as David used to edit the show in the early days of our Podcast. David has since downshifted to focus on building a software company that he felt would be sustainable and generate income on his own terms. We're gonna be talking with David about how he got his company off the ground, how difficult it really is to develop a software product, and the challenges of working within the Wordpress ecosystem.