Today's show is the product of a dream that Dan and Ian both had, which inspired them to follow up with an old friend. The topic is a rather simple one. What if you could take your curiosity and energy about a topic and turn it into a serious business? In pursuing the answer, they both decided it was a good time to check in with their former business partner Jesse Lawler, who hosts a fantastic podcast called Smart Drug Smarts. Jesse didn't start the podcast with a PhD in medicine, or anything relevant to the medicinal field except a genuine desire to explore these issues, and he has had a tremendous amount of success in doing it. On this show, Jesse shares how was able to turn something that he was passionate about into a full-time business that generates real revenue. We hope this episode will inspire those of you who are passionate and curious to find a way to tell your own story.