Dan and Ian are always looking for new ways to gain insight into entrepreneurship, and sometimes that insight can come from some unexpected places. Michael Lombardi is an American Football executive and analyst. He also served as an assistant to the coaching staff of the New England Patriots, one of the most successful franchises in the history of the National Football League. While Dan was reading Michael's new book "Gridiron Genius", he realized it wasn't just a book about sports. In many ways, Dan found "Gridiron Genius" to be as much a business book as a football one. On today's episode, we are talking with Michael about the similarities between American Football and entrepreneurship, and some leadership strategies in sports that entrepreneurs everywhere can learn from.