This week's guest has done something that so many entrepreneurs aspire to do: they have turned a bespoke creative shop into a truly successful internet business. Lisa Norman is the co-founder of Authentic Leather Patch Co. Together with her partner Ian, they have been manufacturing custom leather patches for clients around the US, which they stitch onto a variety of products. We personally love their hats, which are consistently the most sought-after swag at our Dynamite Circle events. Their story is not your typical "4-Hour Workweek" startup tale. What started in a small shop in California, has turned into a business that generated over 2 million in revenue last year.