TMBA485: Mastering the Art of Entrepreneurial Kung Fu

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Dan and Ian have talked a lot about business strategy on this show, but there are some business techniques that are so powerful, you have to learn them from a true master.

Jason Cohen, the founder of WP Engine, recently wrote a piece on his blog titled Kung Fu.

In it, Jason proposes that all entrepreneurs are essentially fighters. We are fighting to make a living, fighting to survive, and fighting to change marketplaces.

Any good fighter needs to have a plan, and in his post, Jason shared his own “moves” for running a business.

On today’s episode, we are talking about some of Jason’s insights, and sharing a few of our own “moves” as well.


Listen to this week’s show and learn:

  • Why a “Freemium” model isn’t a good way to learn about your customers. (5:40)
  • The reason all startups are screwed up, and why that’s okay. (11:49)
  • How “napkin math” can help you set realistic goals. (17:22)
  • Why your pricing determines everything else in your business. (23:26)
  • Some of our secret Kung Fu moves. (27:10)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by Ahrefs. For a lot of our listeners, Ahrefs is already your go-to tool for optimizing search engine results. This year, they have dramatically improved their Keywords Explorer by rebuilding it from scratch. Their new Keywords Explorer 3 not only gives you access to data from Google, but from nine more search engines including YouTube, Amazon, and Bing.  Whether you need to run a technical site audit, do competitor research, or identify high-value keyword opportunities, check them out at and big thanks to Ahrefs for sponsoring the show.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian