Today Ian and I sit down with the one and only Dave Huss to talk about generating paid traffic to your site. With so many recent changes in advertising platforms and capabilities to come, this episode is full of marketing avenues you should be using in your business.
On the show this week:
- Why organic is dying and what you need to do about it as a business owner.
- The power of remarketing and why it’s so effective.
- Updates coming down the pipeline from Google’s advertising platform that will make a difference.
- Cart abandonment emails and phone call tracking techniques to take your ecommerce to the next level.
People on this episode:
- Dan & Ian
- Dave Huss – EcommerceDouble.com
What we’re excited about this week:
- Dynamic Remarketing Ads for Products
- Similar Audience Remarketing
- Google ‘Click to Call’
- Get Viro
- Hepper upscale cat furniture.
- Call Rail
- Google Product Feeds
- Jacob Puhl
- Geodesic Dome of focus
- A Leisurely Society
Listening options:
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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian
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