Today Ian and I sit down with the one and only Dave Huss to talk about generating paid traffic to your site. With so many recent changes in advertising platforms and capabilities to come, this episode is full of marketing avenues you should be using in your business.
On the show this week:
- Why organic is dying and what you need to do about it as a business owner.
- The power of remarketing and why it’s so effective.
- Updates coming down the pipeline from Google’s advertising platform that will make a difference.
- Cart abandonment emails and phone call tracking techniques to take your ecommerce to the next level.
People on this episode:
- Dan & Ian
- Dave Huss – EcommerceDouble.com
What we’re excited about this week:
- Dynamic Remarketing Ads for Products
- Similar Audience Remarketing
- Google ‘Click to Call’
- Get Viro
- Hepper upscale cat furniture.
- Call Rail
- Google Product Feeds
- Jacob Puhl
- Geodesic Dome of focus
- A Leisurely Society
Listening options:
- Subscribe via iTunes.
- Listen on Stitcher Radio.
- Android users can grab our RSS feed here.
- Right-click and “save file as” for direct download.
- Or click here to get sent to the top of the page where the on-site player is.
Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Cheers,
Dan & Ian
PS, if you’d like to receive emails from us occasionally, you can put your email address into the form below:
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | Android | RSS