TMBA 136 (LBP119) – Bro Pricing And The Most Important Model In Online Business

Dan and Ian got so many great questions from last week’s carefully orchestrated listener request that they decided to keep a few for future episodes that needed more than a quick answer.

In this episode they tackle this frustrating issue that plagues many an information product or intangible service provider

My biggest question about business lately has been pricing. I have no idea whether or not I’m charging my customers too much, too little, etc.

With physical products, you have a good idea what your cost of goods sold are, can add a pretty standard markup, and that’s the price.

It’s a lot harder when you’re dealing with information products that have a marginal production cost of 0.  – Matthew Paulson

Head down and pencils up – this episode is full of pricing insights and strategies you need to have a successful online business, including:

  • When To Offer Your Customers Credit
  • Why The Guy Who Asks For Bro Pricing Isn’t Really Your Bro
  • How To Compete With Custom Pricing – The Bundled Pricing Trick That Works Everytime
  • What Price Anchoring Is
  • And The Most Important Pricing Model In Online Business

Listener Feedback

LBP on OEM Auto IntegrationAdded your several of your podcast’s to my iPhone a few months ago but had not listed to any. recent 12 hour drive to New York decided to give it a listen. Listened to them the entire rest of the drive. Updating some product info and product images.  Thought you would like. – Dana Miller, Sambrea Inc.


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Episode length: 34:00


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