TMBA 136 (LBP119) – Bro Pricing And The Most Important Model In Online Business

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TMBA 136 (LBP119) – Bro Pricing And The Most Important Model In Online Business post image

Dan and Ian got so many great questions from last week’s carefully orchestrated listener request that they decided to keep a few for future episodes that needed more than a quick answer.

In this episode they tackle this frustrating issue that plagues many an information product or intangible service provider

My biggest question about business lately has been pricing. I have no idea whether or not I’m charging my customers too much, too little, etc.

With physical products, you have a good idea what your cost of goods sold are, can add a pretty standard markup, and that’s the price.

It’s a lot harder when you’re dealing with information products that have a marginal production cost of 0.  – Matthew Paulson

Head down and pencils up – this episode is full of pricing insights and strategies you need to have a successful online business, including:

  • When To Offer Your Customers Credit
  • Why The Guy Who Asks For Bro Pricing Isn’t Really Your Bro
  • How To Compete With Custom Pricing – The Bundled Pricing Trick That Works Everytime
  • What Price Anchoring Is
  • And The Most Important Pricing Model In Online Business

Listener Feedback

LBP on OEM Auto IntegrationAdded your several of your podcast’s to my iPhone a few months ago but had not listed to any. recent 12 hour drive to New York decided to give it a listen. Listened to them the entire rest of the drive. Updating some product info and product images.  Thought you would like. – Dana Miller, Sambrea Inc.

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Episode length: 34:00

 

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If you’ve found the podcast at all helpful or entertaining, we’d love if you could click over to our iTunes page and give us a positive review or visit Stitcher radio and give us the good ol’ Thumbs Up. This will help us to get more listeners and invest more in the podcast!

If you know some ways we can make it better, please send us an email: Dan at lifestyle business podcast . com.

Published on 09.06.12

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