A few weeks ago, Dan and Ian spoke with Simon Payne about his experiences as the technical co-founder of LeadPages, the number one landing page software on the web. He’d recently decided to leave that company to pursue a new venture called ConvertPlayer.
Shortly after that episode aired, one of the other founders of LeadPages, Clay Collins, got in touch to say he’d love to come onto the show and talk about one of his favorite things in life: marketing technology. In this program you’ll hear not only about that but also Clay detailing the logic behind his company’s growth (it recently acquired Drip), why they decided to seek venture capital and a whole lot more.
Listen to this week’s show and learn:
- Why the marketing and sales technology stack is “unbundling”. (9:58)
- What led to the acquisition of Rob Walling’s Drip software. (12:03)
- Clay’s reaction to the episode we did with Simon Payne. (26:08)
- Why Clay decided to hire full-time content marketers rather than salespeople. (31:21)
- Clay’s opinions on the benefits of venture capital. (42:22)
Mentioned in the episode:
- The Dynamite Circle
- The DC Podcast
- Clay Collins
- Rob Walling
- Amazon Web Services
- Jim Svejda
- Elon Musk
- Tim Paige
- The Center Thesis
- Best Buy
- General Mills
- George Carlin – Child Worship
- The 4-Hour Workweek by Tim Ferriss
Enjoyed this podcast? Check out these:
- TMBA 286: An Audio Response to Alex Blumberg and Gimlet Media’s “Startup” Podcast
- TMBA 326: To VC or Not to VC, That is the Question
- TMBA 349: The Technical Origin Story of Leadpages
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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Dan & Ian