TMBA 226: How to Know When to Cut Bait? 5 Signs Your Niche Needs Changed

The boss man is back this week after a far too long hiatus and his timing is perfect for a topic we absolutely love. Kiri called in with some concerns about whether it’s time to cut her losses with her current business, or if there’s anything she can do to turn it around. Her major problems include a low price point, high shipping, an ungrateful audience, and low margins. It’s a difficult issue, and we’ve got strong opinions on it, Shark Tank style.

Listen to this week’s show and learn:

  • The biggest danger when someone says “sunk cost”.
  • A review of our major recommendations for an apprenticeship.
  • Why using Kickstarter might (or might not) be the right move going forward.
  • How to uplevel a customer to make your business worthwhile.
  • How to cast a net to get your customers to take action in a way that informs us.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.



Dan & Ian

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