TMBA 666: Following The Signs In Your Business

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The ‘Stair Step’ approach to entrepreneurship is a recurring theme on the TMBA. Coined of course by Startups For The Rest Of Us host Rob Walling. Essentially, it describes how you can build up your business chops by for example, starting a freelance business, then parlaying some of those clients into running an agency and then maybe Software as a Service, and so on.

But honestly, you can apply a similar approach in many different ways, including applying it to one brand, which is what today’s guest Ben Dziwulski, founder of WodPrep, which helps CrossFitters improve their techniques, has done over the course of many years. He talks to Dan about how WodPrep has grown into a $1.1M business that also allows him to enjoy the outdoor lifestyle he loves.

 Listen and learn:

  • The trap of the ‘scarcity mindset’
  • Why the ‘recurring revenue’ model has worked in Ben’s niche
  • How Ben has applied the ‘Lion Tracker’ approach to growth
  • The ways personal therapy has fed into Ben’s business success

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Rob Walling
Startups For The Rest of Us
Ben Dziwulski
Zero To One
Ramit Sethi
Ryan Holiday
The Lion Tracker’s Guide to Life

Enjoyed this podcast? Check out these:

TMBA 169 (TTR27) – Use The Recurring Revenue Test to See If Your Product is Dead on Arrival
TMBA362: You Can Start a Business This Weekend, Here Are Some Ideas
TMBA557: Ascending the Staircase

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Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)