TMBA 664: Pivoting From ‘In Person’ To A Software Business

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The COVID pandemic saw many online businesses boom, especially those centered on E-commerce. But entrepreneurs running in-person events really took a hit.

Today’s show focuses on one of those stories, and narrates how one owner re-invented what his company was doing by becoming a ‘Value Added Reseller’ (VAR) software service.

Dan Taylor is the CEO of AppsEvents, a ‘Google for Education’ partner whose company previously ran a huge number of conferences worldwide before diversifying into VAR:

“There are different ways you can get into it. Some of the selling is direct with Google, some of that work is with a distributor but, essentially … The ‘value added’ part means you can sell your services on top. So you can sell ongoing support services, you can do setup services, you can do customization, that’s kind of what the business model is.”

 Listen and learn:

  • The meltdown in Dan’s events-based business in March 2020
  • Why noticing Google putting Ads on AppsEvents YouTube channel proved decisive
  • How VAR works
  • Thoughts about going back to in-person events

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Dan Taylor
James Sayer

Enjoyed this podcast? Check out these:

TMBA238: 9 Months Into A SaaS Project – 5 Things We’d Do Differently
TMBA537: How Will Coronavirus Affect Your Business?
TMBA538: Remaining Antifragile in the Wake of the Coronavirus

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.


Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)