“I’m from Texas and ‘this ain’t my first Rodeo’” was Laura Roeder’s opener to her DCBKK 2015 keynote speech in which she described how the inspiration for building her successful company MeetEdgar.com came from her frustration with the existing software she’d had to work with in her career in marketing.
In this episode Laura also talks to Dan and Ian about why she wanted to create a business that could still grow whilst she took time off to travel and start a family and her commitment to location independent working.
Listen to this week’s show and learn:
- Why MeetEdgar proved such an attractive business model for Laura. (4:31)
- How Laura’s parents influenced her as an entrepreneur. (9:13)
- The difficulties in giving up control of parts of your business. (12:08)
- Why marrying a software developer is a shrewd move. (4:45)
- The advantages of hiring location independent staff. (13:50)
- The impact of Scott Dinsmore’s death. (22:12)
Mentioned in the episode:
- The Dynamite Circle
- Creating Fame Online (So Customers Come to You)
- Social Brilliant
- Verne Harnish
- Google Hangouts
- World Domination Summit
- When An Internet Friend Dies
- Positioning: The Battle for Your Mind by Al Ries
- Fear No Fruit
- Derek Sivers
Enjoyed this podcast? Check out these:
- TMBA 230: Entrepreneurial Mindset Fundamentals
- TMBA 238: 9 Months Into A SaaS Project – 5 Things We’d Do Differently
- TMBA308: So You’ve Been Asked to Speak at a Conference
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- Have comments about the show, or ideas for things you’d like Dan and Ian to discuss on future episodes? Our producer Jane would love to hear from you at [email protected]tropicalmba.com.
Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Dan & Ian