TMBA271: Understanding and Optimizing For Multiple Currencies: A Conversation with Patrick McKenzie

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Patrick McKenzie from has been one of my favorite bloggers for over half of a decade. Patrick has a storied history of writing long-form pieces about the experiences of starting bootstrap software businesses, and is an expert at optimizing for non-cash currencies. In this week’s episode we dig deep into Patrick’s business philosophy, including how he has been able to build a powerhouse blog that is followed by some of the most influential people in the industry. We also talk about his expertise around conversion optimization and email marketing, how not to suck at giving conference speeches, and Patrick’s experience as a long-term expat in Japan.

Listen to this week’s show and learn:

  • How Patrick’s views differ from other people that write about software businesses.
  • What it means to have a “multi-dimensional” preference base.
  • Why joining a startup in your early 20’s might not be the best thing for you to do.
  • What motivated Patrick to talk about his story online.
  • How Patrick’s readers have used his knowledge to make millions of dollars.
  • Why there are so few foreigners in Japan, and what the startup scene is like there.

People on this episode:

Mentioned in the episode:

Patrick McKenzie – Marketing To Minorities – Business of Software 2010 from The BLN & Business of Software on Vimeo.

Listening options:

Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.


Dan & Ian