TMBA337: The Power of the Pickle

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On this week’s show, Dan and Ian are speaking to Russ Perry about his entrepreneurial journey, which culminated in him creating the successful productized service Design Pickle.

In 2014 Russ walked away from the traditional-model advertising and branding agency that he’d co-founded a decade earlier. He then, basically, started again from scratch:

“My blank slate was pretty blank slate. It was: you have no business, there’s no revenue, you have nothing, and you’ve got a ton of financial obligations that you’ve got to make sure get figured out in less than 30 days.”

Two years later, Design Pickle has 20 full-time employees and, just last month, billed $90k in recurring revenue. You’ll hear about how Russ achieved all this, as well as an in-depth discussion of Bossman’s pickle preferences.


Listen to this week’s show and learn:

  • Where Russ was at in his life when he decided it was time to end his first business. (2:36)
  • What made Russ decide to start a productized service business. (8:12)
  • How much Design Pickle has grown in less than two years. (11:59)
  • The “dirty secret” of most creative-based service companies. (23:49)
  • Why Russ believes culture is their secret weapon. (31:31)

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Dan & Ian