TMBA321: Productized #3 – An Expert’s Advice

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If you remember, we recently put out a call for someone who would be willing to start a productized service business on the show. Jeff Pecaro was the person who answered – and we’ll be following his progress in the weeks to come.

But this week Dan has decided to give Bossman a well-deserved rest and to invite Jeff  to co-host the show. Why? Because it features  Brian Casel, an expert in productized services. Brian has not only found success with his own productized services businesses but has also helped other entrepreneurs, like Jeff, follow suit.

Listen in as Brian shares his expertise about productized services, freelancing, and how his new business has benefited exponentially from his experience running his first one.


Listen to this week’s show and learn:

  • What kind of founders are the best fit for a productized service business. (2:51)
  • How to determine which part of your skill set can become a product. (6:00)
  • Why being a productized service entrepreneur means you actually have to say no to money. (8:20)
  • Why people fail at the productized service model. (19:58)
  • Some business ideas that Brian has donated to the Tropical MBA listeners. (24:30)

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.


Dan & Ian