TMBA 433: A Conversation With Seth Godin

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Today’s guest has been massively influential on Dan and Ian from the very start of their journey.

Seth Godin is something of a legend in entrepreneurial circles, and he hardly needs an introduction.

His books about marketing, creativity, building companies and personal development include Purple Cow, Meatball Sundae, The Dip, and Linchpin. These books are frequent recommendations on this podcast and have long been shared among our listeners.

In addition, Seth has founded an intensive four-week alternative online MBA called altMBA.  He has also created several podcasts including the popular Startup School. Seth’s newest project is a podcast called Akimbo.

Today’s show features a wide-ranging interview, which touches on a variety of topics including Seth’s history as a writer and podcaster, what the business world can offer society and much more.


Listen to this week’s show and learn:

  • What motivated Seth to start Akimbo. (3:46)
  • Why Seth focuses so much on the idea of not adhering to social norms. (14:02)
  • Advice for entrepreneurs who are considering selling their business. (23:23)
  • The story behind Startup School and why it remains relevant today. (34:31)
  • Where the 1,000 True Fans business model can go wrong. (39:39)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by a brand new product that we have launched called Dynamite Jobs. Dynamite Jobs is a one-stop shop for marketing, support, and operations jobs. The idea is to connect entrepreneurs listening to this show with top, professional talent located remotely around the world. These types of remote positions can be especially challenging to hire for, and we specialize in making that process easy.  Whether you’re an entrepreneur looking to hire remote team members or someone who is looking for the kind of remote job that will allow more freedom in your life, head over to

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In the entrepreneurial world, it’s rarely questioned that “exiting” is the end goal of a smartly built business and a prestigious waypoint in a successful career.

In 2015, Dan Andrews and Ian Schoen sold their business for multi-seven figures, and although they don’t regret selling – there are many mistakes they made that were avoidable.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian

Published on 03.22.18

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