I’m always nervous to write these posts. As our business grows and number of people involved continues to scale, I’m simultaneously struggling to make things happen faster (why aren’t we millionaires yet!!!?) and wondering how the hell all this happened (did we really sell $250,000 worth of goods this year?!!?!) The TMBA has been an incredible highlight for me in the process of growing our business. It started with what I thought at the time was a silly idea– but quickly evolved into an opportunity to work with some truly exceptional team members.

If you are rich, sexy, funny, powerful, good at the guitar, a great writer, a fast talker, a fun times maker– and I know many of you are– I am taking notes. Below you’ll find 10 principles I penned after spending a lot of time with my friend Keith.

In that moment it occurred to me that people don’t read blogs only to get the best information on a topic, or the most sound arguments. They show up to be a part of the conversation. To engage others who are talking about the same ideas.