TMBA 366: A Conversation with Ricardo Semler

A vacant lot and a wooden farm fence

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On today's show, Dan and Ian are going to be speaking with someone who has inspired them both for a very long time. In fact, he is the author of one of the most cited books on this podcast.

Maverick is Ricardo Semler's account of how he was able to transform his family's traditional manufacturing business into an experiment that introduced the world to his innovative business practices. Even though the book is over 20 years old, today's entrepreneurs are still looking to it for inspiration.

Ricardo opens up about what his life has looked like since the book was published, and how he has began to spread those innovations to other aspects of society and through LeadWise and Semco Style Institute.

Listen to this week's show and learn:

  • How Ricardo felt after he transitioned out of Semco. (6:12)

  • Whether or not Ricardo was aware of the reputation his book had build in the entrepreneurial community. (10:05)

  • Why Ricardo decided to burn hundreds of his books in a fire pit. (12:57)

  • How Ricardo is starting to transfer some of his innovative business practices into his community. (25:37)

  • The benefits of seeking internal satisfaction. (35:03)

Mentioned in the episode:

The Dynamite Circle
The DC Podcast
Ricardo Semler
Maverick by Ricardo Semler
LeadWise
Semco Style Institute
Ricardo Semler TED Talk
Alfred Sloan
Jack Welch
Michel Foucault
Homo Deus by Yuval Noah Harari
Slack
Basecamp
Gabby Wallace
Go Natural English
Richard Branson

Enjoyed this podcast? Check out these:

TMBA 325: A Conversation With Ribbonfarm's Venkat Rao
TMBA 326: To VC or Not to VC, That is the Question
TMBA 330: Getting the Most Out of YouTube

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HAVE COMMENTS ABOUT THE SHOW?

Do you have ideas for things you'd like Dan and Ian to discuss on future episodes?

Our producer Jane would love to hear from you at jane@tropicalmba.com or leave us a voice message using the record button below.

Thanks for listening to our show! We'll be back next Thursday morning 8AM EST.

Cheers,

Dan & Ian

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TMBA 367: The Business Idea Bonanza with Dan Norris

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TMBA 365: Estonian E-Residency: Is It For You?