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TMBA 100 (LBP90) - Rip, Pivot, and Jam: The Strategy That Launched Our Newest Product Line

Ian managed to pick himself up from a nasty spin-out on the racetrack this week to join Dan as they reveal their most recent product launch and discuss the strategy that they used to find the niche and then dominate it. Additionally, with listener questions pouring in they take the time to chat about some real problems people have experienced and how they might be able to get back on track.

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