TMBA 671: The Rewards Of Finding Your Niche

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This week Dan is speaking to Andy Morgan, creator of RippedBody, a blog and coaching program targeted at committed but frustrated fitness trainees who have hit a stall in their progress. What’s interesting about Andy’s story is the way he’s found a niche not only in the fitness space but also in the market in Japan.

Andy discusses why he only does bi-weekly email check-in with his clients, how a DC mastermind has prompted him to start hiring coaches, and the methodology behind his successful Instagram strategy:

“The problem was I had too many content possibilities and I couldn’t decide what to create each day. The solution that I came up with was to list the topics that I could talk about, the types of content that I could create and the formats that I could create in and then rotate through them. And so what that did is – it constrained my choices and allowed for tight creativity”.

Listen and Learn:

  • How Andy found his niche in Japan
  • Why his target market only want bi-weekly check-ins
  • Using templates to deliver high quality responses
  • How Andy overcame his resistance to hiring coaches in his business

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Andy Morgan
Ripped Body
Ramit Sethi
Growth Lab
They Ask, You Answer
The Email Productivity System That Lets Me Manage 40 Clients At Once

Enjoyed this podcast? Check out these:

TMBA 033 (LBP33) – How to Pick a Niche that Makes Money, and Six Tips on How to Be a Millionaire in Three Years
TMBA503: What’s Your ‘Founder Fit’?
TMBA 181 (LBP150) – Imperfection and Getting on With It

This week’s sponsors:

Most long-term TMBA listeners will already be familiar with Travis Jamison’s SEO agency Smash Digital. For the month of October they are bringing back free SEO video audits for the listeners of this pod. Over 200 people took them up on this last year and found them invaluable. So if you want to take advantage of this great offer head over to

Don’t Get Held Up While You’re Trying to Scale Up. Experience the ease of remote hiring with dedicated experts by your side. Book a call at

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.


Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)