TMBA 503: What's Your 'Founder Fit'?

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Dan and Ian have seen it time and again – where entrepreneurs hit a brick wall with their business. What’s that all about?

But maybe the problem doesn’t lie with you, but with the type of business you’re running?

Sometimes people have all of the right skills to be successful, but they haven’t put themselves in the right situation to succeed.

Today’s episode is all about “Founder Fit”, or the idea that the business you are working on should be the right kind of project for your skillset.

We’ll be discussing four different ‘founder archetypes’ that we’ve seen, what their secret weapons are, and which sorts of businesses we believe are best suited for each of these entrepreneurs.

We’ll also be sharing some of our favorite resources for each type of entrepreneur.


Listen to this week’s show and learn:

  • What it means to be a “Lone Wolf Lenny” (5:08)
  • The type of entrepreneur who can use their industry experience as an advantage. (8:36)
  • Who “Passion Patricia” is and why her secret weapon is her drive. (13:36)
  • The advantages of being a visionary. (19:39)
  • How knowing what kind of entrepreneur you are can help you find success. (26:18)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is sponsored by ShipHero. If you run a Shopify store, or you’re thinking about starting one, then you are likely aware of how much time you need to spend to managing inventory, fulfillment, and shipping, rather than focusing on the stuff you’re supposed to do to grow your business. ShipHero has created a solution that handles your inventory and ships orders on your behalf. They have warehouses throughout the US and provide easy, transparent pricing with no minimums or setup fees. ShipHero handles more Shopify third-party fulfillment orders than any other provider. As a special offer, ShipHero is offering TMBA podcast listeners $100 to try their fulfillment services. Just head over to and use code TMBA to claim your offer. Big thanks to ShipHero for sponsoring the podcast. 

Enjoyed this podcast? Check out these:

Grab your copy of our book!

In the entrepreneurial world, it’s rarely questioned that “exiting” is the end goal of a smartly built business and a prestigious waypoint in a successful career.

In 2015, Dan Andrews and Ian Schoen sold their business for multi-seven figures, and although they don’t regret selling – there are many mistakes they made that were avoidable.

The book presents thought experiments designed to help you avoid similar mistakes.

Whether you are in the early stages of building a business or thinking of selling, this book is designed to help you build with the future in mind.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian

Published on 07.25.19

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