TMBA 632: A Journey From Productized to SaaS, Plus The Return Of ‘Donate a Business Idea’

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Productized or Software as a Service? A hot topic often discussed on TMBA. Of course, there’s no right or wrong answer but on today’s show Brian Casel talks to Dan about the factors that contributed to him changing from one to the other by selling Audience Ops and starting ZipMessage and also the different challenges of the two:

“With a productized service, it really was much more about the processes. And building a service that is highly repeatable … but in a SaaS, it’s less about process, it’s just much more about building. And every single month there’s something new. It’s not only just building new features, but what’s the next marketing channel that I can try to tap into and unlock a new pocket of customers.”

You’ll also hear about Brian’s decision to take funding this time around, having always bootstrapped before and selling Audience Ops without using a broker. Plus, And the return of one our favorite participation games – ‘donate a business idea’.

See the full transcript below

Listen to this week’s show and learn:

  • Dan and Ian ‘donate’ three business ideas (09:08)
  • Why Dan would use a ‘Crypto Sherpa’ service (19:22)
  • The steps Brian took when he decided to sell Audience Ops (30:23)
  • Deciding to raise investment over bootstrapping (34:38)

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Brian Casel
Audience Ops
Rob Walling
JD Graffham
Tiny Seed
Calm Fund
Tyler Tringas
Matt Paulson

Enjoyed this podcast? Check out these:

TMBA424: Three Scripts for Entrepreneurship
TMBA555: Are Productized Services Overrated?
 TMBA566: Why Do SaaS Businesses Fail?

This week’s sponsor:

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Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)