TMBA407: How to Close the George Washington Bridge

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Dan and Ian often use this show as a platform to talk about the things that they are most passionate about.

This week, we are taking a look at two of Dan’s favorite topics: cycling and event-based businesses.

Uli Fluhme is the co-founder of GFNY, a cycling event in New York city that was the first of its kind in America, modeled after the traditional Italian Gran Fondos.

On this episode, you’ll hear Uli talk about the logistical challenges of creating an event like this, how he set out to achieve the ambitious task of shutting down the George Washington bridge for a cycling race, and how GFNY has managed to expand into a global brand.

Even if you aren’t into cycling, today’s episode offers some unique insights into building successful events, and growing a strong brand that you can license out to others, or create a franchise around.

Transcript

Listen to this week’s show and learn:

Why Uli decided to leave his day job. (7:00)
What inspired Uli and his wife to create GFNY. (11:44)
How GFNY began expanding to include events worldwide. (23:35)
Why Uli is so passionate about keeping doping out of cycling. (32:00)
What the future looks like for GFNY. (44:07)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by ConvertKit. ConvertKit offers automated marketing for one of the most powerful assets in business – your mailing list. For listeners of the TMBA podcast, ConvertKit is willing to offer their full functionality for free for 30 days, just head over to Convertkit.com/tmba to check it out.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian