TMBA487: “If It Makes Us Money We Shouldn’t Be Doing It”

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Dan and Ian speak with a lot of entrepreneurs on this show about the difficult decisions that they have to make.

Today’s guest is currently facing one of the biggest challenges in his business. It’s one that we all face, or will eventually face, at som point on our entrepreneurial journey.

You may remember Chris Cage from his previous appearances on this podcast. Chris is the founder of Greenbelly Meals, which manufactures high calorie, stoveless backpacking meals for athletes and hikers.

Chris reached out to us about the recent troubles he’s had hiring people. We thought it might be a good idea to record that conversation and share it with our listeners.

This week’s episode is all about hiring. You’ll hear about what goes into the decision to hire, the hiring process itself, and how to successfully interview and eventually hire the best people for your jobs.


Listen to this week’s show and learn:

  • The issues that Chris has had hiring people in the past. (2:24)
  • Why you shouldn’t be doing the things that make you money. (8:57)
  • Why the difference between full time and part time is a mindset. (13:55)
  • What the ideal hiring process should look like. (29:52)
  • The key thing that you need to identify about a candidate during the interview process. (39:25)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by Ahrefs. For a lot of our listeners, Ahrefs is already your go-to tool for optimizing search engine results. This year, they have dramatically improved their Keywords Explorer by rebuilding it from scratch. Their new Keywords Explorer 3 not only gives you access to data from Google, but from nine more search engines including YouTube, Amazon, and Bing.  Whether you need to run a technical site audit, do competitor research, or identify high-value keyword opportunities, check them out at and big thanks to Ahrefs for sponsoring the show.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian