TMBA627: Building an Agency You Can Exit From

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Today’s episode is all about building, scaling, and ultimately selling an agency.

We know agencies don’t usually get a lot of love on the show but they can be a great way to get started, and an incredible stepping stone in your career.

Jodie Cook describes herself as an “athlete, writer, and entrepreneur”, and when she says athlete, she means it.

She has represented the UK internationally, and she built her agency as a lifestyle business with the intention of complimenting her career as a competitive powerlifter.

When the time came to sell that business, a social media consultancy that was founded around her name, not only did she have a very successful exit, she was able to walk away without any type of earnout period.

Jodie joins us on this week’s podcast to share her story. You’ll hear about her strategies for landing different types of clients, how she was able to remove herself from “The Jodie Show” that she had created in her business, and a whole lot more.

See the full transcript below

Listen to this week’s show and learn:

  • When she realized “The Jodie Show” wasn’t sustainable. (2:40)
  • The difference between “rabbits, deer, and elephants”. (15:17)
  • What made Jodie decide it was time to exit from her agency. (23:17)
  • How Jodie was able to overcome some of the typical hurdles of an agency sale. (37:26)
  • Jodie’s advice for people that are considering scaling and exiting an agency. (43:43)

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Dynamite Deals
Tropical MBA on YouTube
Post a Remote Job
Dynamite Jobs – Remote Recruiting Sales Page
Let’s Talk High-Level Podcast Strategy for 1 Hour
Jodie Cook
Nomad List
Das Gym

Enjoyed this podcast? Check out these:

TMBA548: The First 1,000 Days of Running an Agency
TMBA620: The Upside of Running an Agency
TMBA624: The Emotional Toll of the Entrepreneurial Journey

This week’s sponsor:

Today’s podcast is sponsored by AppSumo.

AppSumo is the #1 digital marketplace for entrepreneurs.

That’s right, they’re a marketplace and a great way to get your name in front of 1 million-plus entrepreneurs, founders, affiliate marketers, and small businesses. You can sell your software, ebook PDF template library, online course, WP Plugin extension, or even event tickets.

On average digital products on AppSumo earn between $700 – $5000 a month depending on the type of product, and many listeners of this show are already getting results from using their marketplace.

If you want to try them out, head on over to to find out more, and a big thanks to AppSumo for sponsoring the show.

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Have comments about the show?

Do you have ideas for things you’d like Dan and Ian to discuss on future episodes?

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.


Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)