We’ve been devoting a lot of time to talking about software businesses in recent weeks.
One of the reasons we are so fascinated by them is that despite how difficult it can be to start one, these types of businesses can have tremendous upside.
Jordan first reached out to us back in 2015 with an investment opportunity (and we turned him down!).
It really shouldn’t come as a surprise then that Carthook has grown exponentially in the years since, and has gone through a number of different strategic changes.
Jordan joins us on today’s podcast to share the story of CartHook.
You’ll hear about the origins of the company, why he decided to seek investment capital, their relationship with Shopify as they have grown, and a whole lot more.
See the full transcript below
Listen to this week’s show and learn:
- How Jordan initially approached us with an investment offer in 2015. (9:35)
- Three specific decisions that ended up changing the trajectory of CartHook. (18:56)
- How their relationship with Shopify has evolved in recent years. (31:40)
- Why starting a SaaS business isn’t for everyone. (42:38)
- What Jordan sees in store for the future of CartHook. (50:51)
Mentioned in the episode:
Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Tropical MBA on YouTube
Bootstrapped Web Podcast
Customer Success: The Difference Between Stretch and Bad-Fit Customers by Lincoln Murphy
Startups for the Rest of Us
Enjoyed this podcast? Check out these:
This week’s sponsor:
Today’s podcast is sponsored by Smash Digital.
Smash Digital is a growth agency filled to the brim with unicorn images and SEO memes.
A team of SEOs who actually know how to use SEO instead of just selling SEO to people who don’t know SEO.
An agency with so much link juice, you’ll need a mop and a bucket to clean it all up.
A group with actual skin in the game, ranking their own portfolio of profitable businesses, and offering the exact same services to clients.
If you want to have Smash Digital in your back pocket, check them out over at SmashDigital.com and a big thanks to Smash Digital for sponsoring the show.
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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.
Dan & Ian