TMBA 672: Marketing by Building In Public: From Hobby to Major Business Opportunity

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It started as a hobby at college, and was also the way he met his wife but now ‘Dumpster Diving’ has become a major business opportunity for Dave Sheffield, Founder of Buffalo Bottle Craft.

In today’s show Dave talks to Dan about how a Vice documentary, currently watched by nearly 1.5M people, and subsequent media interest has made him consider the many different ways a ‘Dumpster Diving’ enterprise could grown: from selling physical products from dumpster finds, to creating online content showing how others can do the same:

“If I find some new material in the dumpster that I know that I can source at scale … I just make a video and I say, ‘Hey, guys, look at this cool thing. What do you think I could make from it? What would you make from it?’ And that’s my product research right there.”

Listen and Learn:

  • Dave’s strategies for successful Dumpster Diving
  • How a Reddit thread led to a Vice Documentary
  • Why the media attention has allowed Dave to research his ideas in public
  • The opportunities an existing business gives you to testbed ideas

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Buffalo Bottle Craft
Dave Sheffield
We Make $3K/Month Selling Trash

Enjoyed this podcast? Check out these:

TMBA370: The Saturday Morning Side Hustle
TMBA 056 (LBP56) – How to Manufacture Products in Asia
TMBA542: The Entrepreneurmobile Revisited

This week’s sponsors:

Most long-term TMBA listeners will already be familiar with Travis Jamison’s SEO agency Smash Digital. For the month of October they are bringing back free SEO video audits for the listeners of this pod. Over 200 people took them up on this last year and found them invaluable. So if you want to take advantage of this great offer head over to

Don’t Get Held Up While You’re Trying to Scale Up. Experience the ease of remote hiring with dedicated experts by your side. Book a call at

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.


Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)