TMBA532: The Middle Game

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We often talk about the “1,000 Day Principle” or the idea that it will take about 1,000 days to get a new business off the ground before it replaces the income from your 9-to-5.

But what happens after those 1,000 Days?

Chris Cage‘s 1,000 Day Journey has been well-documented on previous episodes of this podcast.

Chris is the founder of Greenbelly Meals, a company that manufactures high-quality, high-calorie bars for through-hikers. Greenbelly Meals is now over 5 years old, and Chris is facing a whole new set of challenges.

Chris joins us this week to talk about how he has handled the “Middle Game” of entrepreneurship.

You’ll hear about his first full-time hire, how he has created a repeatable process for getting clients, why he is taking time away from the business, and much more.



Listen to this week’s show and learn:

  • Chris’s experience hiring his first real employee. (4:42)
  • What his day-to-day schedule looks like one year after hiring someone. (14:28)
  • The content marketing processes that Chris has built into his business. (19:20)
  • How much time Chris has saved by hiring people and creating processes. (28:22)
  • Why Chris made the decision to take a significant amount of time off last year. (31:41)


Mentioned in the episode:



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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian