TMBA401: What’s In A Name?

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Today’s episode revolves around a question that Dan and Ian are struggling with right now: What is the best way to go about re-naming this show? But the principles apply to anyone creating a brand or product.

After all, you only get one chance to grab people’s attention. Choosing the right name can unlock the door to great success – but branding your business in the wrong way can be disastrous.

Today’s guest knows how to tackle this challenge better than most.

Alexandra Watkins is the founder of a company called Eat My Words, which specializes in naming brands and products. She is also the author of a book on the subject called “Hello, My Name is Awesome”.

This interview originally started out as a discussion about Alexandra’s book, but it ended up taking a serious (and often quite humorous) turn about halfway through, when Alexandra went to great lengths to help Dan and Ian find a new name for this podcast.

Transcript

Listen to this week’s show and learn:

Why Alexandra decided to write a book about branding. (3:53)
How to put your brand through the “Smile and Scratch Test”. (14:10)
The first steps to choosing a good name for your brand. (29:30)
How Alexandra puts her methods to work through a live “namestorming” session about our brand. (40:26)
Some of Alexandra’s names that she is most proud of. (44:02)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by DCBKK. DCBKK is an immersive 5-day conference on October 18-22, 2017 hosted by the DC (Dynamite Circle) and presented by TropicalMBA creators Dan and Ian. The annual DCBKK conference is held in a 5 star hotel in Bangkok, Thailand for 250 established entrepreneurs running mid 5-figure to 8-figure businesses.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian