TMBA520: The Re-Readables: Purple Cow

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Today’s podcast is another installment of our ongoing series called “The Re-Readables”, where we revisit some of our favorite business books to see if they stand the test of time.

This week, we’ve invited author and online entrepreneur Kyla Gardner back on to the show to talk about the classic marketing book Purple Cow by Seth Godin.

Kyla joins us this week to discuss which ideas from Purple Cow have aged the best, which ideas have aged the worst, and how we have utilized some of the “Purple Cow” strategies in our own entrepreneurial careers.

Transcript

Listen to this week’s show and learn:

  • What a “Purple Cow” actually is. (3:39)
  • A few of the key concepts in the book. (17:02)
  • Which concepts in the book have aged the best. (20:52)
  • The ideas that have aged the worst. (26:00)
  • The ways that we have adopted “Purple Cow” philosophies in our own businesses. (48:10)

Mentioned in the episode:

 

This week’s sponsor:

This week’s episode is sponsored by SmashDigital.com.

Longtime listeners will be familiar with Travis Jamison’s companies Supremacy SEO and SaaSicorn. They have rebranded as Smash Digital, with the same incredible SEO insights and results.

What they offer is simple yet essential: fully managed SEO services, link building, and audits. It’s how they deliver it that is unique. Get a fresh view on the potential your business has to reach a sustainable source of customers from organic SEO traffic by reaching out to the team at Smash. Smash Digital is offering a free SEO site review for the listeners of the Tropical MBA Podcast.

Head over to SmashDigital.com/TMBA today and fill out the form to get your free SEO audit. Big thanks to the team at Smash Digital for sponsoring the show.

 

Deal of the Week:

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Head on over to DynamiteDeals.co to take advantage of this Dynamite Deal.

 

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian