TMBA435: The Resistance is Real

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Dan and Ian know that one of the most difficult things about running a business is having the right mindset, especially in the early stages.

One of the most powerful critiques about how to improve your creative mindset is presented by author Steven Pressfield in his book The War of Art.

Steven suggests that there is a force in the universe, which he calls ‘resistance’, that manifests itself in our lives and, often, gets in the way of our making progress.

In today’s episode, we will be talking about five ways in which this ‘resistance’ can manifest itself. And, make no mistake, even the most seasoned entrepreneurs experience it.

Learning ways to identify ‘resistance’, and to eventually overcome it, is one of the most critical skills that you can learn on your entrepreneurial journey.


Listen to this week’s show and learn:

  • How ‘resistance’ can hide within your goals. (4:01)
  • The importance of investing in a creative infrastructure. (9:04)
  • Why creativity is best thought of as a craft. (13:10)
  • How social networks can bring ‘resistance’ into our lives. (19:04)
  • Why your creative journey needs to have an element of fun. (28:03)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by Growth Ninja. Do you have a Facebook ads campaign that you have been struggling to scale with an increased budget? That’s because scaling Facebook ads is the hardest part of the game, but it is also the most profitable. Growth Ninja is a performance-based Facebook ads agency that specializes in scaling campaigns while maintaining and improving your return on investment. If you want to successfully scale your campaigns dramatically, go check out and let them know the TMBA Podcast sent you.

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In the entrepreneurial world, it’s rarely questioned that “exiting” is the end goal of a smartly built business and a prestigious waypoint in a successful career.

In 2015, Dan Andrews and Ian Schoen sold their business for multi-seven figures, and although they don’t regret selling – there are many mistakes they made that were avoidable.

The book presents thought experiments designed to help you avoid similar mistakes.

Whether you are in the early stages of building a business or thinking of selling, this book is designed to help you build with the future in mind.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian