TMBA488: The Re-Readables: The War of Art

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A few weeks ago, Dan and Ian introduced a new strand on this podcast called “The Re-Readables”.

In this ongoing series, we are taking a look back at some of our favorite books with a fresh perspective.

This week’s choice is all about the “Muse”, creativity, productivity, and how to put your best work out into the world.

The War of Art by Steven Pressfield was published in 2002. Since then, it has inspired countless entrepreneurs, artists, writers, and creatives around the world.

On today’s show, we are revisiting The War of Art, talking about why it was so influential, and asking whether or not the ideas in that book have withstood the test of time.


Listen to this week’s show and learn:

  • Why The War of Art is so re-readable. (3:00)
  • The fundamental thesis of the book. (7:48)
  • What ideas we think have aged the best from the book. (14:34)
  • Which parts of the book have not aged well. (23:23)
  • The idea from the book that we think will still be important 20 years from now. (32:27)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by Ahrefs. For a lot of our listeners, Ahrefs is already your go-to tool for optimizing search engine results. This year, they have dramatically improved their Keywords Explorer by rebuilding it from scratch. Their new Keywords Explorer 3 not only gives you access to data from Google, but from nine more search engines including YouTube, Amazon, and Bing.  Whether you need to run a technical site audit, do competitor research, or identify high-value keyword opportunities, check them out at and big thanks to Ahrefs for sponsoring the show.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian