TMBA483: Search Engine Optimization in 2019 (Plus, The Dark Side of SEO)

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Longtime listeners of this show know that Dan and Ian spent the early part of their entrepreneurial careers building product businesses online.

And Search Engine Optimization, commonly referred to as SEO, was one of the first skillsets that they learned and used when building those businesses.

A lot has changed in the last decade when it comes to SEO, and this week’s guest seems to be at the forefront of that progress.

Tim Soulo is the Chief Marketing Officer and Product Adviser for Ahrefs.

Ahrefs is a Software-as-a-Service company that provides a suite of incredibly useful SEO research tools. Their website is also host to one of the best SEO blogs on the internet.

On today’s podcast, Tim shares some key insights about the evolution of SEO and how you can make SEO work for your business. We’ll also be exploring some of the darker sides of SEO and content marketing.


Listen to this week’s show and learn:

  • What Ahrefs does and what makes their tool so unique. (5:26)
  • Why building a great product is more important than learning marketing tricks. (17:10)
  • Some common misconceptions that entrepreneurs have about SEO. (31:38)
  • How you can develop an effective content marketing strategy for your blog. (41:54)
  • Why the SEO industry harbors some shadier elements. (46:10)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by Ahrefs. For a lot of our listeners, Ahrefs is already your go-to tool for optimizing search engine results. This year, they have dramatically improved their Keywords Explorer by rebuilding it from scratch. Their new Keywords Explorer 3 not only gives you access to data from Google, but from nine more search engines including YouTube, Amazon, and Bing.  Whether you need to run a technical site audit, do competitor research, or identify high-value keyword opportunities, check them out at and big thanks to Ahrefs for sponsoring the show.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian