TMBA474: “You’re Not Working With Clients Anymore, You’re Working With Customers”

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Dan and Ian are back to kick off 2019, and looking forward to another 52 podcasts about how to grow better, more profitable lifestyle businesses.

What better way to start the year than by addressing a topic that so many listeners are constantly reaching out to us about?

On this week’s episode, we are speaking with Tommy Joiner. Tommy is the co-founder of ContentPros, which is a productized business that offers high-level content generation services.

Tommy joins us today to talk about how to create a successful productized business, rather than getting stuck in a freelancer, consultant, or agency model.

This is something that we know a lot of entrepreneurs are struggling with, and Tommy shares some valuable insights into how he was able to make this transition, as well as his top four tips for starting a successful productized service.


Listen to this week’s show and learn:

  • How a trip to Medellin changed the trajectory of Tommy’s life. (7:11)
  • The core difference between running an agency and selling a productized service. (18:41)
  • Why you shouldn’t be selling your services based on ROI. (23:06)
  • What kind of margins you need to be making in a services business. (26:46)
  • Tommy’s four rules for getting started with a productized services business. (41:59)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by Dynamite Jobs. Dynamite Jobs is a service that helps entrepreneurs and listeners of this show find top, experienced talent to join their teams.  These types of remote positions can be especially challenging to hire for, and we specialize in making that process easy.  For those of you who are on the hunt for a new opportunity, we know how frustrating it can be to find good remote jobs, so we only work with established, reputable companies offering great remote opportunities. If you’re looking for a new job in the new year, check out

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian