TMBA 669: Working Backwards And The ‘Write First’ Culture

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Books: seeking out good ones, talking about them, and implementing some of the things we discover in their pages has long been a theme of this show.

However, as longtime listeners will know, Dan is often disappointed by one category in particular: business books. But one he read recently, ‘Working Backwards’ by former Amazon executives Colin Bryar and Bill Carr, really blew him away. And he was thrilled when one of the authors, Colin Bryar, agreed to drop by the show.

Colin joined Amazon in the late 90s, and worked closely with Jeff Bezos. That time at the company covered a period of incredible innovation –  Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services.

Dan talks to Colin about the principles and practices, many of them counter-intuitive to traditional business thinking, that drove that incredible success, and how they can also be applied to the smaller businesses many of us are growing.

They include: ditching the PowerPoint in favor of narratives at meetings, why it’s essential for your best people to take on key projects in ‘single-threaded leadership’, and much more.

Listen and learn:

  • Customer obsession v competitor focus
  • Thinking about narratives, not slides, driving meetings
  • The principle of ‘single threaded leadership’
  • Why relying on metrics can hold you back

Mentioned in the episode:

Before the Exit – Our New Book
Partner With Us
The Dynamite Circle
Dynamite Jobs
Post a Remote Job
Dynamite Deals
Tropical MBA on YouTube
Dynamite Jobs – Remote Recruiting Sales Page
Working Backwards
Colin Bryar
Bill Carr
Jeff Bezos
Good To Great
Jim Collins

Enjoyed this podcast? Check out these:

TMBA371: Should Your Next Employee Be a Mom?
TMBA366: A Conversation with Ricardo Semler
TMBA598: Winning with Twitter and Writing for the Web with David Perell

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Dan & Ian


Full Transcript

(Transcript Forthcoming)

(Transcript Forthcoming)