TMBA 151 (TTR22) – 4th Dimension Copywriting (and Why You Shouldn’t Bother with Keyword Research)

TMBA 151 (TTR22) – 4th Dimension Copywriting (and Why You Shouldn’t Bother with Keyword Research) post image

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It’s time for another Tropical Talk Radio podcast, which gets published every Friday afternoon (Hong Kong time). Here’s the link to subscribe in Itunes if you haven’t already done so. In this week’s episode I respond to a few reader emails I received this week.

Listen to this episode and hear about:

  • How to scale some of the most “unscalable” parts of your business (and a powerful way to make sales).
  • Why you should get a job!
  • What the “on stage” test is, and why it’s the last question you need to ask yourself before going after a niche.
  • My perspective on the USA after being away for so many years.
  • “4th Dimension” Copywriting, and why copywriters often act different than they talk.

Get your voice or question on TTR:

  • Want to be on Tropical Talk Radio? Leave me a message. It’s easy to do, and if you mess up, you can easily edit your message until you are ready to send it.

Mentioned on this show:

People on this show:

Episode length: 18:50

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Hope you have a great weekend!



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Published on 11.23.12
  • Tom Frearson

    You know when someone tells you something that you just know is right but you don’t really wanna hear it? Well, that just happened!

    I’ve been writing for keywords for a while now and not only does it not really feel right but it’s not doing much for my business either. Think it’s time to go back to the drawing board…

  • Relations do scale and its called referrals . But it takes some time and effort.

    But how can that work in the internet world ? Can you have a meaningful human relation with a person who is thousands of miles away ? Podcasts are great and we have Facebook , twitter, you name it . Can you really connect with someone if you cannot actually shake hands ?
    I fear we’re only 10x10px photos . Is it me ? Am I old fashioned ?
    I guess time will tell …

  • It can totally scale. I have over two thousand clients that I have varying degrees of personal relationships with. I know a good many by name and interact with them in a number of ways on a daily basis. When my first child was born, several found our baby registry and sent gifts.

    It really just comes down to cultivating it. You can’t be best friends with everyone, but you can make an effort to communicate and interact like a human and be friendly.

  • Hey Dan, great observations on the expat life. I’m now back in the US* after about eight years abroad, and I also had to do a lot of explaining about why I didn’t miss my hometown. It’s a big world out there, and yeah, America is a great place to live, but it’s not the ne plus ultra of the human experience.

    *Though sometimes I feel like Honolulu is actually just a suburb of Tokyo…

  • I worked for an entrepreneur as the first employee of We were on The Sharktank (season one) and went from nothing to multi-million. It was the BEST experience of my life… paycuts, gov’t intervention, employee fights and all. Just now using what I learned to build my own company!

  • Dan

    nice man. I have the same experience in my back pocket. Being able to “operate at altitude” doing big stuff with other people’s money was huge for me.

  • Dan

    haha :)

  • Dan

    yeah man all this stuff leads to the real world hopefully! at minimum your business (which stands behind that 10×10 photos) does real things to move your customers forward.

  • Dan

    agreed there Andy good points..

    relationships can scale in a principled sense: in that case you are sensitive to the principles that underly the relationships that are working and how they emerge and then bake them into your brand, process, and messaging. this, by the way, is the same way you manage a company. Steve Jobs only ever regularly interacted with 6 people, but the culture he created “scaled” his relationships with those 6 to set the tone for an entire company. a great book on this topic is “Delivering Happiness.”

    Another way relationships can scale is through platform. Some options there are touring (yeah buddy like a rock star!), throwing events, starting podcasts and shows, webinars and online events, writing books and blogs, and stuff like that.

    also you can work your ass off for you years and years and years. that works too!!! :D

  • Dan

    haha cheers Tom. Hope it wasn’t too bad!

  • Yussef

    Dan Dizzle, this was the one bro. Well thought out. This answers the question I asked you in the TFL forum just a few days ago almost as if this podcast was tailored for me. Epic.

  • Dan

    haha cheers Yussef made it for you but forgot to email ya :)

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