TMBA 398: Evolve or Die

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Dan and Ian often speak on this podcast about how businesses and entrepreneurs evolve.

Today’s guest, Michael Erickson, has certainly done that since the last time he spoke on the show.

Michael’s journey started, as many of ours do, staring at a blank Google search screen and typing in the words “How do I make money online?”

Several years later, Michael has spoken at a couple of the Dynamite Circle events and he was on this podcast last December, sharing his journey of building a 6 figure services business called Search Scientists.

Michael has recently started a new company called AdBadger, which is in essence a software version of his previous company.

On this week’s show, you’ll hear Michael share his insight on how to do something that most services entrepreneurs only dream of doing: selling a product.

Transcript

Listen to this week’s show and learn:

  • How Michael got started in a services business. (5:20)
  • The biggest limiter that Michael faced at Search Scientists. (9:55)
  • Why Michael decided to move on rather than just stick with what was working. (16:34)
  • The benefits of taking a stairstep approach to bootstrapping. (22:44)
  • Why AdBadger chose to sponsor the DC Austin event and what the future holds for them. (29:03)

Mentioned in the episode:

This week’s sponsor:

A big thanks to Jungle Scout – this episode’s sponsor. Jungle Scout is an awesome analytical tool that has helped thousands to launch and grow profitable Amazon businesses. Many Amazon sellers confidently vote Jungle Scout as the most important tool they use in their business.

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian

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Published on 07.20.17
  • http://www.thesearchengineshop.com/ Brendan Tully

    Great ep, really resonated as we’re doing a similar thing to Michael – physical office opening in September and moving a lot of the biz to products (hosting and software tools)

    In the process of hiring the in person team and it’s so much easier than finding remote work people

  • http://www.searchscientists.com/ Michael Erickson

    RE: Ian @ 10:57
    Our office is definitely too small and you can definitely don’t want to be in here after lunch on Taco Tuesday.

    Thanks for having me guys.

  • http://www.searchscientists.com/ Michael Erickson

    I love how a link to download Starcraft ended up in the show notes :D

  • http://contractordynamics.com Joseph Hughes

    Great to hear more of your story, Michael! Excited to see how it unfolds.

    +1 to Brendan’s comments – I’m sort of burned out from managing a location independent team, and so we’ve been building out our in-person team here in the office. Enjoying it and seeing the value so far.

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