TMBA 360: Clay Collins and The Unraveling Marketing Stack

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A few weeks ago, Dan and Ian spoke with Simon Payne about his experiences as the technical co-founder of LeadPages, the number one landing page software on the web. He’d recently decided to leave that company to pursue a new venture called ConvertPlayer.

Shortly after that episode aired, one of the other founders of LeadPages, Clay Collins, got in touch to say he’d love to come onto the show and talk about one of his favorite things in life: marketing technology. In this program you’ll hear not only about that but also Clay detailing the logic behind his company’s growth (it recently acquired Drip), why they decided to seek venture capital and a whole lot more.

Transcript

Listen to this week’s show and learn:

  • Why the marketing and sales technology stack is “unbundling”. (9:58)
  • What led to the acquisition of Rob Walling’s Drip software. (12:03)
  • Clay’s reaction to the episode we did with Simon Payne. (26:08)
  • Why Clay decided to hire full-time content marketers rather than salespeople. (31:21)
  • Clay’s opinions on the benefits of venture capital. (42:22)

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Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST.

Cheers,

Dan & Ian

Published on 10.27.16
  • Evaldas Miliauskas

    This was a nice refresher from the last episodes as you digged deeper in story/business mix. The idea’s Clay presented was good for thinking about how the saas market is evolving now and the direction of the future. I think he’s spot on that solutions are becoming more and more concentrated in solving one small issue and doing it as good as possible. One thing that also comes out of it is the number of these products that are becoming available and integrating them together becomes a challenge on its own, that’s I think one of the opportunities where companies like zapier are taking advantage of.

    Last point regarding the competition it’s true that there is more and more choices out there which email service provider to choose and all, but on the other hand the demand is also growing as more people are getting on board to use digital marketing. So it’s a question which supply/demand side is winning but my guess there is still enough room to do new things here.

  • http://www.tropicalmba.com/ Dan Andrews

    Yeah regarding your last point, my sense is if we would have gone down that thread we might have come out with ‘there’s less opportunities to build SaaS like Leadpages’ however, I’d be troubled to think that there aren’t more opportunities than ever in the space more generally.

  • Steve Lieberman

    Great Podcast. I have a saas/enterprise talent management software system. Couldn’t figure out why anyone would want to buy it. There are so many big players with completely integrated systems out there. We go after a very small piece of the pie. Yet we are way more successful than we should be.

    This podcast really hits the nail on the head!!! Going to be invaluable for thinking this stuff through strategically. THANKS!

  • http://www.tropicalmba.com/ Dan Andrews

    cheers thanks Steve certainly happy to do it. glad it resonated.

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