TMBA 136 (LBP119) - Bro Pricing And The Most Important Model In Online Business
Dan and Ian got so many great questions from last week's carefully orchestrated listener request that they decided to keep a few for future episodes that needed more than a quick answer.
In this episode they tackle this frustrating issue that plagues many an information product or intangible service provider
My biggest question about business lately has been pricing. I have no idea whether or not I'm charging my customers too much, too little, etc. With physical products, you have a good idea what your cost of goods sold are, can add a pretty standard markup, and that's the price. It's a lot harder when you're dealing with information products that have a marginal production cost of 0. - Matthew Paulson
Head down and pencils up - this episode is full of pricing insights and strategies you need to have a successful online business, including:
When To Offer Your Customers Credit
Why The Guy Who Asks For Bro Pricing Isn't Really Your Bro
How To Compete With Custom Pricing - The Bundled Pricing Trick That Works Everytime
What Price Anchoring Is
And The Most Important Pricing Model In Online Business
Listener Feedback
Added your several of your podcast's to my iPhone a few months ago but had not listed to any. recent 12 hour drive to New York decided to give it a listen. Listened to them the entire rest of the drive. Updating some product info and
. Thought you would like.
- Dana Miller, Sambrea Inc.
Mentioned
Hardcore History Podcast with Dan Carlin
Rob Modzelewski
Tim Conley - Foolish Adventure
The Portable Bar Company
Dan Norris - Web Domination
Kevin Kelly - 1000 True Fans
Just The Tips
Scrivener Writing Studio
Self-Control (Windows Alternative - Cold Turkey)
Delsey Travel Pillow
A Tribe Called Quest - Scenario
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Episode length: 34:00
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