TMBA 126 (TTR14) - 5 Ways to Produce Expert Level Content (Even If You Aren't an Expert)
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Hey there weekend warriors! This week's happy hour drink sponsor is Orangina, a beverage with a special place in the heart of @AnythingIan.
Today we are going to talk about high level content strategy. First, it's worth taking a look at Karol's notes from reading Turning Pro. Many of you know I'm a huge War of Art fan, and I just got started with Turning Pro today based on Karol's suggestion.
“The amateur allows his worth and identity to be defined by others. The amateur craves third-party validation.”
Ouch that's harsh! In this episode we'll explore strategies content marketers can employ to avoid the amateur trap.
Listen to this episode and learn:
Why the advice to "cut out distractions" it's often good-hearted but misguided advice that will land you in amateur-land.
One of the most important tactics to employ (especially for really smart people).
Thoughts on creating a compelling body of work (and why that's the new branding).
A hot new format for podcasters (that could be an opportunity in and of itself).
And how to develop a trustworthy track record even if you haven't had any big wins yet.
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Quick links:
Dynamite Circle
Derek Halpern
Tim Conley
Dan Norris
Joe and Justin
Karol Gaida
Frank Kern
JD Roth
Ribbonfarm
Sovereign Man
IBuyCameras.net
People on this show:
Dan (@TropicalMBA)
Colin from iBuyCameras.net
Listen to show:
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Download the MP3 file (right click and "save as")
Cheers,
Dan
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