TMBA 118 (LBP107) – How To Compete With Free And Not Fight Downhill

TMBA 118 (LBP107) – How To Compete With Free And Not Fight Downhill post image

Reunited and it feels so good.

Dan and Ian are together again at the infamous Badladz Resort in Puerto Galera, Philippines. This week they are joined by special guest Tim Conley from Foolish Adventure who will be working with the first group of folks here for the TMBA Start-up Summer project. Stay tuned in the next couple weeks for updates about these guys, their projects, and our Start-up Summer.

This week they got a question from Shayna at I run a website that teaches English as a Second Language, and I feel like I’m competing with the zillions of pages all over the internet. I’m having trouble pricing my products for a global audience and trying to compete with all the free sites out there.

The most important thing about competing with free products when you’ve got something quality to offer is that you will always be fighting downhill when you do that. No one wants to fight downhill…you usually fall. Instead fight uphill and you’ll find it much easier.

How Do You Compete With Free and Not Fight Downhill?

Listener Justin Gordon listens to the LBP from Maui

  • Make It Cost Neutral – Sell the value proposition: Will it return my investment and then some?
  • Bundle Services with Information – Offer the product free then up-sell services (webinar, course, consults, etc.)
  • Don’t Compete With Free – BMW doesn’t compete with Kia. Go for the high end of the market
  • Change The  Content Delivery Platform – Change the format your content is delivered in – or just re-purpose it totally


Just The Tips

Have fun. Leave a comment. Give us a ring. 888-554-8428. Go make it happen! :)

Episode length: 19:23


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Published on 06.14.12
  • Great episode! I like to think of it this way: it doesn’t cost anything to build an audience; providing exceptional value is priceless. From there, monetization is trivial.

  • WHAT!?!?! There are tshirts?? :)

  • Oh and the Brazillian executive sounds like something I’d go see the beauty parlour for! lol

  • Congrats on being back in the PH guys! Good to get the team back together again. I’m bummed we missed you in the Phils *and* here in ‘Nam but hope your Startup Summer goes fantastic for everyone involved! Have fun dudes! :D

  • Shayna F. de Oliveira

    WOW you guys rock!!! An absolutely value-packed episode… I feel like I just got tons of tips from the pros, and my head is now exploding with plans. The fact that Tim Conley (my other favorite entrepreneurship podcaster) was in on it = an extra dash of awesome sauce.

    I promise I’ll check back in after I apply these ideas and my business takes off :-D

  • Dan

    Yeah. That’s what I said!!!

  • Dan

    haha… true.

  • Dan

    :D Thanks Ben!

  • Dan

    Cheers thanks Cody! Hope you enjoyed your time in the Phils!

  • Dan

    Cheers Shayna thanks for listening and great site!!! Best of luck and let us know how the biznas progresses.

  • Ian

    Good luck Shayna!!

  • I hope you found Dan’s and Ian’s ideas useful. Obviously you found mine useful. :-) Can’t wait to hear how you do.

  • Pingback: 15 Internet-Based Startups Converge on Badladz Beach Resort()

  • Great episode, guys. Really love the sub 20-minute length as well.

  • Dan

    Thanks! Getting back to our roots :)

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