TMBA 131 (TTR17) – How We Increased Email Subscribers 257% By Making it Harder to Opt-in

TMBA 131 (TTR17) – How We Increased Email Subscribers 257% By Making it Harder to Opt-in post image

How does a lazy blogger increase their email subscription rate by 257% and in the process get an automatic sales machine working for them and generating sales in their sleep?

Well– you could hire John McIntyre— but for those of you who have teams or willing to do it yourself, we invited John on the show to get the details on how he did it.

It’s also time for us to offer another Tropical MBA internship here at Badladz resort in Puerto Galera, Mindoro (sorry, so much for the “no more interns” thing), so it’s good timing to ask John about his experience here in the Philippines plus the business and skills he’s been building over the past year.

Key points you’ll hear about:

  • Learn the #1 regret of bloggers and online marketers (and what to do about it).
  • Why your readers don’t want to be on your list (and what to do about it).
  • How we increased our email subscriber sign-up rate by 257%
  • Why nobody wants to read your ebook and what to do about it.

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Published on 08.07.12
  • A Very timely Podcast!! I think alot of Content Marketeers have felt the heat lately with these G00gle updates, but the ones that are still standing after the SMOKE from Penguin’s pistol has dissipated into the Blog-sphere are the ones with Warm Lists… I will post in the DC …. a template that I use for compiling Mailing Lists Content… in order to keep my lists at room temperature ;-)

  • That’s great about the increase in subscribers.

    I try and do the same with my list. I do have a free eBook, but I use the first months content to go into it in more detail. I’m also keeping my list as bay while I write a book, but I have 2 things to offer them in the mean time which isn’t too bad.

    I’m going to have a look at turning it into a 2=step process and see what happens. Also try and use an article to warm people up. I don’t want people on the list that aren’t going to read the emails.

  • I’ve actually done sth. similar on my site (offering a free course) and the results are amazing! I’ve never really done the math on the increase in opt-in percentages but it’s probably about the same as yours. Can’t wait to talk to John about this a bit more at the DC BKK meet up :)

  • Dan

    hahaha, I’m pretty sure that’s why Johnny here became a copywriting guru.

  • Dan

    BOSS! Gonna be great to meet up.

  • Dan

    Cheers would be very curious to hear the results.

  • Haha, yea I feel like this market is about to explode :) Everyone’s doing tactical stuff (SEO, PPC, Social Media), rather than strategical. That’s where I’m aiming to slot myself in.

  • Cool!

    The key is the perception of the subscriber. Before they sign up, they need to know that they’re gonna get something good / different. It’s no use making it awesome after they sign up without telling them. You gotta spell it out in the beginning, and that’s what the two-step opt-in process is good for.

  • Sounds great Yamile – look forward to meeting!

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