TMBA 469: It's No Good Having Ideas if They Don't Bring You Results

1 comment
TMBA469: It’s No Good Having Ideas if They Don’t Bring You Results post image

Podcast 50:14 | Download | Stitcher | iTunes | Comment

Dan and Ian have said for years on this podcast that the most important thing your business should be doing is solving people’s problems.

Today’s guest has taken that philosophy and ran with it.

Kean Graham is the founder of Monetize More, a monetization agency that helps online brands optimize their ad revenue. Monetize More is 100 people strong, and it’s safe to say that they lean into location independence. In fact, they consider it a key value in their company.

On today’s episode, we are going to explore the inside story of how Monetize More got started. You’ll also hear the strategies Kean has used to grow that business, some of which could be considered pretty controversial.

Transcript

Listen to this week’s show and learn:

  • What kind of problems Monetize More solves for their customers. (2:48)
  • How Kean reacted when he got laid off from his job. (13:02)
  • The importance of being genuine in your work. (22:05)
  • Why Kean believes that entrepreneurs need to embrace the idea of location independence. (31:25)
  • The three main pillars of Monetize More’s company culture. (41:04)

Mentioned in the episode:

This week’s sponsor:

This week’s episode is brought to you by Ahrefs. Many of our listeners already know that Ahrefs is the #1 go-to tool for optimizing SEO traffic results, but it’s a whole lot more comprehensive than that. They actually offer an entire suite of SEO tools and act as sort of a “Swiss Army Knife” of SEO. If you want to rank higher in Google and send your search traffic through the roof, visit Ahrefs.com for their $7 trial offer. Even better, Ahrefs is offering one lucky listener of today’s show a free Lite annual account, worth nearly $1,000. All you need to do is tweet @Ahrefs and @TropicalMBA, and let us know why you need to win.

Enjoyed this podcast? Check out these:

Grab your copy of our book!

In the entrepreneurial world, it’s rarely questioned that “exiting” is the end goal of a smartly built business and a prestigious waypoint in a successful career.

In 2015, Dan Andrews and Ian Schoen sold their business for multi-seven figures, and although they don’t regret selling – there are many mistakes they made that were avoidable.

The book presents thought experiments designed to help you avoid similar mistakes.

Whether you are in the early stages of building a business or thinking of selling, this book is designed to help you build with the future in mind.

Drop your email below to get a copy of the book. (Note: This form will automatically redirect you to download the book.)

We respect your privacy.

Listening options:

Thanks for listening to our show! We’ll be back next Thursday morning 8AM EST. Cheers, Dan & Ian

Published on 11.29.18
  • Chris Winterhoff

    Great episode Dan! Some really good insights from Kean.

    Those interview questions are really good ones. I like asking what interviewees would do with their time when they’re not at work (or what they did last weekend). Reveals a bit about their character and what they value.

Next post: