TMBA 309: “Though We’ve Hit Over 100k MRR in Less Than a Year, I Still Feel Like an Outsider”

TMBA309: “Though We’ve Hit Over 100k MRR in Less Than a Year, I Still Feel Like an Outsider” post image

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“I’m from Texas and ‘this ain’t my first Rodeo’” was Laura Roeder’s opener to her DCBKK 2015 keynote speech in which she described how the inspiration for building her successful company came from her frustration with the existing software she’d had to work with in her career in marketing.

In this episode Laura also talks to Dan and Ian about why she wanted to create a business that could still grow whilst she took time off to travel and start a family and her commitment to location independent working.


Listen to this week’s show and learn:

  • Why MeetEdgar proved such an attractive business model for Laura. (4:31)
  • How Laura’s parents influenced her as an entrepreneur. (9:13)
  • The difficulties in giving up control of parts of your business. (12:08)
  • Why marrying a software developer is a shrewd move. (4:45)
  • The advantages of hiring location independent staff. (13:50)
  • The impact of Scott Dinsmore’s death. (22:12)

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Dan & Ian

Published on 11.05.15
  • Great episode and one of my favorite speakers at DCBKK!

  • thanks DT !

  • Tom

    DEEP questions, thanks guys!

    Laura is an inspiration, will check out her stuff.


  • cheers Tom glad you enjoyed it! Laura is not only a talented entrepreneur but super cool/down to earth and does a great job of describing her experiences so others can learn from them.

  • Shaun Cunningham

    Funny you bring up the crying on planes, it’s an interesting phenomenon! This is a great article on it

  • haha thanks :)

  • Just got to this episode after bing listening and I want to call out the killing of goals that was talked about.

    I’ll sum up the discussion: There are things outside of our control so goals are pointless and if goals are missed then the team could feel bad.

    The main example was an article that drove many more customers in a month than had been set as a goal. The way this should be viewed is that someone came an put a ton of icing on your cake it shouldn’t excuse the team from actually baking the cake. If something outside your control gives you more than you expected you still have an obligation to try to meet your original objective. Doing this is how companies scale exponentially.

    As for teams feeling bad or worried if an objective is missed, then there is a culture problem. You, the leader, have to use objectives to guide your team to continually improve the company and that missing goals sucks, but is part of the learning and striving process.

    My way of looking at goals is that they are the strategic and tactical representations of your vision. They help you, the leader/CEO, determine if you are headed towards your vision and if you’re actually getting closer to it. They also help your team to follow you into that future.

  • i had a four hour flight with a small child screaming the entire route right behind my seat!!. i had flashes of imagery in my mind of the child flying out the emergency escape, not very compassionate of me i know. needless to say i never get on a plane without very good ear plugs and a doctors mask which has kept me healthy even when stuck next to a coughing and obviously sick passenger in the seat next to me.

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