TMBA 038 (LBP38) – How to Lose Weight and Make Money Online

TMBA 038 (LBP38) – How to Lose Weight and Make Money Online post image

Yeah buddy welcome back to another episode of the Lifestyle Business Podcast, got a little hung up there on timing we’ve been doing a lot of traveling and have been VERY busy with visitors, investments, and having a little fun too! In this episode Ian and I break one of our social standards– in general we are very AGAINST unsolicited critical feedback (UCF!) but we had a nice discussion talking about Dallas Carter’s great website. None of this applies to Dallas necessarily because there are plenty of business reasons why he might be doing what he’s doing or he could just be busy like the rest of us, but we thought it was fun to discuss a website on air so we broke the rule. We love to receive UCF so if you wanna send us some lovin’ feel free to drop some bombs in the comments. We talk about tons of other stuff in this episode and plow through as many listener questions as we could and still get out under the 30 minute mark. If you want to ask us a question or have us take a peak at your website, don’t be shy we’ll probably get back to you! Good times:)

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Call us with your questions or comments at 888-554-8428 .

Episode length: 28:55

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If you’ve found the podcast at all helpful or entertaining, we’d love if you could click over to our iTunes page and give us a positive review. This will help us to get more listeners and invest more in the podcast! If you know some ways we can make it better, please send us an email. Dan at lifestyle business podcast . com.








Ian Goes to Central Park, Looks Cool!

Inspiration for All


***I also contributed to the “ASK HN” thread, here’s my response on my favorite podcast FYI:

Love this thread found some new podcasts I haven’t heard of before. Ever since I started my own business podcasts have taken over completely from movies and tv as my primary source of entertainment. Here are my favorites:

  1. The Adam Carolla Podcast – Its not heavy material (this is my daily candy entertainment) but I marvel at how well Adam communicates and improvs– he’s been doing radio for over 10 years and he’s the most consistently funny improv guy I’ve ever heard– he constructs some pretty complicated comic maneuvers in real time, like call-backs and alliterative rhymes and stuff… anyway the guy is a mench
  2. This Week in Start-Ups – I think @jason ‘s podcast is the currently the best consistently produced business related entertainment on the web (second is now defunct UK version of Kitchen Nightmares by Gordon Ramsay, watch out you might get addicted) sometimes interview podcasts can frustrate you with their non-sequitor randomness but this show involves experienced high-level tech entrepreneurs in pitch reviews, business advice, and news commentary. There are also some pretty awesome narratives to the show, like Jason getting in random fights, confronting celebrities, calling out other entrepreneurs, and starting businesses on the show. GREAT stuff.
  3. Fresh Air – The most entertaining and insightful interview podcast I’ve come across. Terry Gross interviews people who do interesting shaz and she asks really damn good questions.
  4. Mixergy – Andrew Warners show is like entrepreneurial popcorn, its fun to hear what other folks are up to. Andrew pretty much seems like the nicest guy ever and is really good at pulling out interesting stories from his guests.
  5. This American Life – Finds SUPER interesting stories, tells them awesomely, and from time to time if you are alone in your car you might pop out a tear or two. Very pro.
  6. Internet Business Mastery – The content might be a little beginner level form many HN users, but if you are just getting started marketing an internet based business, these guys have some really professionally produced episodes (100 now) that walk you through every single aspect of setting up a blog based marketing type business. Not much start up or tech info, but lots of good mindset and basic business 101 stuff. This really helped me out when I was making the transition to quit my job.
Published on 08.09.10
  • Thanks for the mention. I almost deleted the trackback and marked it as spam because of the title, but then figured I'd try to click. You guys need to be more careful with your titles. This one sounds incredibly spammy.

    Beach body… as it happens, I am doing one of their programs right now, called “Insanity.” They also do P90X. Their sweet spot is really brutal workout DVDs sold via infomercials. They also seem to franchise the programs to gyms via train-a-trainer models.

    It's a niche. Instead of going with “lose weight/get fit easily in 5 minutes a day” they make it a point to emphasize that their stuff is really brutal and that losing weight/getting fit is NOT easy. Their product follows through. “Insanity” is killing me…

  • Ian

    Venkat- Agreed on the title, in fact Dan and I disagree on titles and email subjects quite a bit. I usually loose — most of the time based on data.. The niche you are suggesting — marketing workouts or anything as “insanity” is pretty new. A name that was once reserved for roller coasters. I think for the last 20 years everything we've been fed is based on not trying very hard and producing amazing results. Or using the exception as the example in the case of diets and workouts. The make money online community beats to this drum 95% of the time. Do most people want insanity in their life?? Thanks for contributing to the site, your posts at ribbonfarm are a real treat.

  • Jaymarsden

    Hi all, thought I would just pass on a couple of tips for Dallas’s site. It looks like the site is made with Apples iWeb which although it looks cool and is easy to work its written in java code which is really bad for search engine friendliness. My advice would be to set up a hosted wordpress site.

    Also when you are designing a page the average time you have to convince people this is something they should listen to is around 7 seconds which means you have to grab their attention quick. When looking at the page there is a lot going on which is shading the sales message, don’t be afraid to say look I'm selling something. Make your page simple, ask yourself is there any reason that people wouldn’t be able to figure out what this site is about immediately upon landing on it and is there anything that is distracting my reader from the sales message.

    I would start by changing the heading at the top of the page this maybe your brand but you would be better giving a clear message of what this page is about, e.g. In the last 12 months I’ve lost XXX pounds on the P90x diet, got a girlfriend, started climbing mountains and received a check for $10,000 it worked for me and it can work for you here’s proof. Then have the video directly below with a big ass arrow pointing to the play button.

    The video rocks and offers compelling social proof thats why this site is working but tweak the page and flow of copy and it will work even better. Check out a book called “Web Copy That Sells” by Maria Veloso its cheap and a great starter book for learning to write a good sales message

    Hope that helps

  • Well I guess if you're not going to reveal your sites/niches I'm not going to listen to this damn podcast anymore.

    So kidding.

    I totally understand, but believe me I'll be bothering you about it again.

    Really enjoyed the critique of Dallas' site. He has a KILLER personal brand so there's no doubt he will crush it. If he's already doing well enough with that site he has the changes you guys suggested should blow up his income. I'd like to see more of these unsolicited site reviews!

  • TropicalMBA

    Its fun to have an outsider's take on what you are up to, there are so many assumptions I make about the way people behave on the web that turn out to be dead wrong. Eventually we'll be doing some case studies on our own stuff but probably not for a few months.

  • TropicalMBA

    Ninja. Thanks for weighting in Jamie.

  • TropicalMBA

    haha… all this workout crazy stuff is news to me having been out of the country away from tv I miss some cultural trends.. going to take a look at this stuff. On the names of the episodes I'm having a harder time naming the things now that we are covering more material in every episode…. the title here was funny to me at 11pm last night, sort of boring now !

  • TropicalMBA

    The “data.” :::Ahem::

    Here is a high converting email subject line:

    “Changes to this year's Christmas party…”

  • “How to Lose Weight and Make Money Online” Is that the title of your new clickbank book?

  • TropicalMBA

    Considering adding “and how to get laid more” at the end. :) Thoughts?

  • Dan-
    Gotta say, I've used both and I'm a big fan of mailchimp over Aweber. If for no other reason than it's free for your first 500 subscribers. If people are looking to get in the door and just get started doing their email list, mailchimp is seriously balla.

    I'll have to check out Rapportive –sounds killer. yea BOY!

    I hope the Dinan helps you out with the ladies =) [see tags]

  • perfect! But you should reserve that for the name of the season so when you guys need to monetize it, you have a sweet name =)

  • Thanks for the funny mention. I guess my name is kinda hard to pronounce correctly, but Ian had it right. Christopher R. :)

  • TropicalMBA

    :) ! Thanks four the shout Christopher you made my week.

  • And you made mine :)

  • TropicalMBA

    Good tip on mail chimp I think they have been improving their service since inception, Aweber is still the industry leader but they are charging for it…. really enjoying rapportive its not a game changer but a nice little add on that costs nothing in terms of time/space/energy/money (actually takes ad space away!) and provides helpful information about your contacts.

  • TropicalMBA

    Season1: Select your niche.
    Season2: Automate your income.
    Season3: Get laid more.
    Season4: How to quit your drug habit.

  • Mailchimp is AWESOME unless you're doing something related to affiliate marketing or the “Make Money Online”-niche. They're quite strict about it:

    Btw, Mailchimp is integrated with the Rapportive plugin.

    Oh Ian, check out Mailplane too ( It's a standalone OS X-app for GMail. It's a delight to use, especially when you have multiple GMail-accounts.

  • Ian

    Joel, we both know a Dinan badge is just a guy magnet. It does have a/c which my 202,000 mile daily driver does not — That has to be appealing to everyone around me after a sweaty summer drive.

  • The ladies love the AC – you're golden, haha.

  • Truth. They're very strict about compliance issues. I got slapped one time because I used the word “craigslist” in a post referring to where I bought a bicycle. They hate that word & I had to spend a couple hours convincing compliance I wasn't selling spamware on craigslist.

    They have some killer integration with wordpress though…seem like they're innovating constantly.

  • and this is how dan becomes a millionaire overnight.

  • Abelthomas

    Type your comment here.Earning money has online never been this easy and transparent. You would find great tips on how to make that dream amount every month. So go ahead and click here for more details and open floodgates to your online income. All the best.

  • Glenys

    Hey it time for a new podcast? If you need inspiration.. how about discussing ways of making sure you don't miss any opportunities to sell to your chosen market?

  • “and how to get laid more” at the end. :)

    Oh, just outsource that to the Philippines

  • Ian

    Glenys, it's on the way. Thanks for the inspiration. If you want to know the real reason we are late it's because it was erased accidentally! Lately Dan doesn't trust anyone to do the post production, someone needs to tell this guy about outsourcing!

  • DMcKeegan


    Thanks for the mini cast within a cast! Don't worry about me 300% YOY growth has me smiling. Sorry for the delayed reply, been in San Sebastian and now Barcelona with the family and having a blast!

    Have a great time in Bali. I was out a few years back on vacation and it was awesome. Avoid Kuna (tourist trap) and I highly recommend a 4 handed massage (amazing relaxation and very good for the blood pressure). Can't wait to hear all about it – thinking we may move out there for a year or so in the not too distant future so any hints/tips are welcome.


  • TropicalMBA

    Yeah too cool David! I'll take notes :) Will keep my eyes open for the 4 handers, sounds cool.

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