In 2011 I helped generate over $30,000 in profits for our company by writing blog posts. If you think of my blogging efforts as an independent business, I’m tracking nicely with the 1000 day rule. Our blogging income came from:
- Subscriptions to our private forum.
- A consulting product that included a phone call, an ebook, and follow-up emails.
- Affiliate commissions for products that I recommended to readers.
- The sale of one of our blogs.
I’m not mentioning our profits to gloat (or to get made fun of by the ballers), but with the hope that you can get a good idea of how my ideas may or may not apply to you. Also, I want to assure you that I’m not full of shit.
When I was growing up, I knew I wanted a job that allowed me to read and write a lot, but all the career scripts were like: “trying to be a writer is about the most risky thing you can try to be. There are like 400 people who make a living writing books in the US. The rest are poor, desolate, and estranged from their families.”
A popular alterative was to be a professor. They said: “you can be a college professor. You’ll get the freedom to read and write with a lot of your time, and you’ll get paid okay. Since it’s such an awesome job, you’ll compete with 1000′s for every available position. If you are lucky enough to be hired by Eastern Iowa University, you’d better hang around for 10-15 years and earn tenure before you do anything crazy.”
Really? Jeeze. Sounds awful.
For anyone who wants to make a living from reading and writing, I’d like to offer a new script. It’s never been easier to make a living from your writing.
Trying to do it isn’t particularly risky, either. It’s a career choice. You can make the decision to do it if you want. Here’s how…
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It’s okay to make money from your writing.
If you want the opportunity to write and read for the rest of your life, your first priority needs to be making a living from it. If you refuse to prioritize money making, you’ll cripple your chances of a lifetime of doing the type of work you love. Simple enough, but writers often refuse to do it.
When people say they want to be a “writer,” they often mean something like:
Wri ter [rahy-ter] noun. 1) a person who wakes up every morning and does whatever the hell they want. 2) a person who follows the rules of no man.
If you can wake up every morning and do whatever the hell you want, by all means, go for it. It rarely works.
Until you’ve got some cash flowing, you ought to be addressing other people’s concerns. Be a servant.
Why most blogs are dead on arrival.
Topic selection is the single most important move a blogger will make. In my experience, it’s hard to salvage a bad blog concept. Go ahead and try to optimize your mailing list, or build up your Facebook community, but the fate of most blogs is decided from day one.
Here are some blog topics that are dead on arrival:
- Follow my make money online journey.
- My self-help insights.
- My thoughts!
- Follow me as I travel the world.
- Watch me lose weight and tell you what I learn.
- Anything general.
How to identify topics that work.
Topics that work do two things. 1) They solve a specific problem that people are willing to pay money for and 2) They solve the problem with a fresh point of view.
Here’s a list of micro-publishing businesses that I know to be making solid profits. In the parenthetical I’ve listed the specific problems they solve, and the specific point of view they have.
- AdsenseFlippers.com (how do I make money online? by building and buying Adsense sites).
- Sovereignman.com (how do I protect my wealth? by incorporating and investing overseas).
- SmartPassiveIncome.com (how do I make money online? by watching the inner workings of a successful online business).
- OutsourcetothePhilippines.com (how to start an outsourcing business or hire employees cost effectively? by going to/hiring from the Philippines).
- TropicalMBA.com (how do I travel the world while I work? by applying to paid internships).
Examples of how dead on arrival topics can be resuscitated.
My make money online journey.
- Try: How to find a great online niche? By running concrete experiments with the top software tools (why not give away free niche ideas too?!).
My self-help insights.
- Try: How can I get more work done? By experimenting with Nootropics and natural foods with similar properties.
- Try: Your questions! Write me an email on a specific topic I know about and I’ll get back to you in less than 24 hours.
Follow me as I travel the world.
- Try: How can I live comfortably overseas for a long term? By investing in beach front property in South America.
Watch me lose weight and tell you what I learn.
- Try: How can I improve my skin complexion? By experimenting with a plant based diet.
Don’t these types of topics compromise my potential to be creative?
The most common objection to this approach is that people can’t imagine writing about expat real estate or some other boring topic every day. In the case of blogging or micro-publishing, some fear of commitment is probably a good sign. Try it out anyway. Some structure and constraint can do wonders for your creativity.
When Chris Ducker bought OutsourcetothePhilippines.com from me, he commented: “about 75% of these posts could have been on your personal blog.” And he was right. But those general posts that could have been on my personal blog had a market value of over $200 bucks a pop because they supported a brand that solved problems people were willing to spend money on.
Those topics are great for people with businesses, but what about writers with no business experience?
The days of writing until your are blue in the face and waiting for a publisher to come along are over. That means your blog will need to turn in to a business at some point. If your goal is to replace your primary income, you’d be better off starting a business, but writers are a stubborn group! Even if you start with just the writing, you’ll eventually need to build a product, offer phone calls, start a membership site, publish an ebook, or put ads against your posts. That’s cool. It’ll be a nice break from all the reading, writing, and research. If you chose your niche wisely, you don’t necessarily need to have an end game in mind.
As an example, I’m starting a new blog this month about offshore incorporations for entrepreneurs. Somebody asked me today “what’s your first product going to be?” My answer was that I have no idea. I’m not worried about that at all. The topic is a winner and monetization will be a no-brainer. A product will emerge pretty quickly when I start interacting with the first batch of dedicated readers.
Spice up your nuts and bolts approach with a mission.
The guys from AdsenseFlippers.com are always super modest most about what they do. “We aren’t really passionate about building niche sites” they often say. I feel ya guys– you’ll hear the same thing from tax guys and cat furniture guys. But Joe and Justin are selling their mission short. The sites they build give people a chance to buy into the internet lifestyle by getting control of legitimate, profit-generating websites. That’s amazing! For all the shitbag shiesters and bullshit six-figure training courses, the guys at AdsenseFlippers.com offer people the opportunity to purchase 100% legit, passive income generating websites. The customers can leverage all of Joe and Justin’s hard work and expertise, and get started with their own internet business today. How many online coaches can compete with that?
By focusing on specific solutions to people’s problems, look what is coming down the pike for them. 3000 + subscribers since March? Heck yeah. Offering life-changing opportunities to young entrepreneurs? You bet. World travel and the drop of a hat? Sure. I’m sure they can barely handle the opportunities coming their way.
A solution based approach like “how can we maximize adsense site generation next year?” evolves in to a mission: “how can we empower more people to begin their own internet businesses by taking over quality, vetted online assets?”
The same approach can apply to all of the “boring” examples above.
Rules of thumb.
- Commit to writing 1000 words a day.
- Research, interview, and hustle up the best content. Refuse to post stuff that isn’t unique. If it’s been said before, link to it.
- Consider investing money in your experiences. Writers, after all, need something to write about. If that means traveling to a country to cover events or individuals, consider it start-up cash.
- Don’t read how to blog blogs. Connect with the people who care about your content and ask them what they need (try to intuit what they need as well). Get it to them via your writing or contacts.
I love blogging. If you think I can help you, I’m happy to.
Just email me and ask if you’ve got a winner or loser on your hands. Please limit inquiries to new concepts or pivots for existing blogs. It’s tougher to discuss blogs with a lot of history. Go ahead and comment or shoot me an email. I’ll let you know if I would invest in your concept. I’m not an expert, but it’s good to get a second set of eyes on stuff, especially if you relate to my approach.
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